Opel will offer more interior and exterior options for its Adam city car in the next few months, enhancing further the car’s reputation as the undisputed leader for customer personalization. Opel will provide a glimpse of the new interior and exterior options at the IAA (Frankfurt Motor Show) from September 12 to 22, 2013.
Opel’s stand in Hall 8 will showcase the Adam in two new body colors, a new roof color, new wheel designs and new graphic elements. The Adam’s interior features new décor for the instrument panel, center console and doors, new seat upholstery and additional roof-liner designs. Opel currently offers 61,000 combination possibilities for the exterior and over 82,000 for the interior for the Adam.
The new exterior and interior options are expected to further push these combination possibilities – allowing buyers to create the car of their dreams.
The Adam could now be availed with new body colors in Mahogany Brown and Arden Blue, as well as a new roof color in Limelight Green. The roof color could also be selected for the grille bar and side mirror housings, as will be shown on a white Adam at the Opel stand at the IAA.
A customer can also bring the new exterior colors into the Adam with décor elements and printed instrument panel trim. All of these new options will be available starting January 2014.
Opel’s Adam exhibition at IAA is also aimed at highlighting that the city car is also one of the best connected small cars. A customer could avail of the 300-euro IntelliLink Infotainment system that is compatible with both Apple iOS and Android smartphones.
The arrival of the new Opel Adam comes at the right moment for the brand. Opel has been reshaping its model line-up since 2008, starting from its Insignia flagship and through its high volume models. Just recently, Opel is trying to penetrate or create new segments of the automotive market. This is evidenced by the arrival of the Ampera electric car), the Mokka small SUV and the Adam small car, as well as the soon-to-arrive Cascada mid-size convertible.
In particular, Opel is trying to boost its presence in the A and B segments, where it is competing with vehicles like the Adam (3.70 meters), Agila (3.74 m), Corsa (4.00 m), Mokka (4.28 m) and Meriva (4.29 m). The Adam essentially completes Opel’s A-segment lineup, along with the Agila. The Agila has been targeted towards customers looking for a vehicle with high level of functionality and practicality, while the new Opel Adam would try to appeal to motorists who are looking for a car with a muscular design and advanced technology, as well as the ability to be customized according to their tastes and preferences.
Interestingly, the new Adam doesn’t go along with the common design practices in its segment. While most of its rivals sought to pursue a retro design, the Adam offers a fresh and bold styling. Thomas Sedran remarked that the Adam managed to prove that retro is not the rule of the game in the segment. He noted that the Adam has established that innovation and individualization as well as imagination and quality are its core values.
The Adam boasts of a modern and stylish appearance as combined with a very wide array of personalization options – values that allow it to stand out from the competition. Moreover, it also boasts of a number of elements typically available in upper-class vehicles, as evident in the technologies behind it and the high-quality execution of its cockpit. Despite the high level of standard equipment inside this new Opel car, the Adam remains an affordable choice.