2013 IAA Preview: Opel Adam to offer new interior and exterior options in 2014

Article by Anita Panait, on August 15, 2013

Opel will offer more interior and exterior options for its Adam city car in the next few months, enhancing further the car’s reputation as the undisputed leader for customer personalization. Opel will provide a glimpse of the new interior and exterior options at the IAA (Frankfurt Motor Show) from September 12 to 22, 2013.

Opel’s stand in Hall 8 will showcase the Adam in two new body colors, a new roof color, new wheel designs and new graphic elements. The Adam’s interior features new décor for the instrument panel, center console and doors, new seat upholstery and additional roof-liner designs. Opel currently offers 61,000 combination possibilities for the exterior and over 82,000 for the interior for the Adam.

The new exterior and interior options are expected to further push these combination possibilities – allowing buyers to create the car of their dreams.

The Adam could now be availed with new body colors in Mahogany Brown and Arden Blue, as well as a new roof color in Limelight Green. The roof color could also be selected for the grille bar and side mirror housings, as will be shown on a white Adam at the Opel stand at the IAA.

A customer can also bring the new exterior colors into the Adam with décor elements and printed instrument panel trim. All of these new options will be available starting January 2014.

Opel’s Adam exhibition at IAA is also aimed at highlighting that the city car is also one of the best connected small cars. A customer could avail of the 300-euro IntelliLink Infotainment system that is compatible with both Apple iOS and Android smartphones.

The arrival of the new Opel Adam comes at the right moment for the brand. Opel has been reshaping its model line-up since 2008, starting from its Insignia flagship and through its high volume models. Just recently, Opel is trying to penetrate or create new segments of the automotive market. This is evidenced by the arrival of the Ampera electric car), the Mokka small SUV and the Adam small car, as well as the soon-to-arrive Cascada mid-size convertible.

In particular, Opel is trying to boost its presence in the A and B segments, where it is competing with vehicles like the Adam (3.70 meters), Agila (3.74 m), Corsa (4.00 m), Mokka (4.28 m) and Meriva (4.29 m). The Adam essentially completes Opel’s A-segment lineup, along with the Agila. The Agila has been targeted towards customers looking for a vehicle with high level of functionality and practicality, while the new Opel Adam would try to appeal to motorists who are looking for a car with a muscular design and advanced technology, as well as the ability to be customized according to their tastes and preferences.

Interestingly, the new Adam doesn’t go along with the common design practices in its segment. While most of its rivals sought to pursue a retro design, the Adam offers a fresh and bold styling. Thomas Sedran remarked that the Adam managed to prove that retro is not the rule of the game in the segment. He noted that the Adam has established that innovation and individualization as well as imagination and quality are its core values.

The Adam boasts of a modern and stylish appearance as combined with a very wide array of personalization options – values that allow it to stand out from the competition. Moreover, it also boasts of a number of elements typically available in upper-class vehicles, as evident in the technologies behind it and the high-quality execution of its cockpit. Despite the high level of standard equipment inside this new Opel car, the Adam remains an affordable choice.

Press Release

Individuality champion ADAM: Even more choice, even better connectivity

The stylish Opel ADAM is not only the individualization champion, it is also the best connected small car on the market. This is again demonstrated by the new ADAM Black Link and ADAM White Link special models, which come with the IntelliLink infotainment system and Siri Eyes Free voice control fitted as standard. Both new models make their debut at the International Motor Show (IAA). Produced in a limited edition of 2,000 units, the ADAM Black Link and White Link variants reflect typical smartphone looks in black or white, with accents in brushed aluminum. They thus embody a perfect blend of ultra-modern infotainment and connectivity technology with clear, technically-inspired design.

In addition, the chic Opel ADAM will strengthen its position as individualization champion over the coming months with more interior and exterior options. New colors for the body and roof, new wheel designs and new décor elements also now add to customization possibilities. In the interior, the ADAM shines with new colors and graphics for the instrument panel, center console and doors, as well as new seat upholstery and additional roofliner designs. All this greatly increases personalization possibilities, enabling ADAM buyers to put together the car of their dreams.

1.0-liter SIDI turbo with 85 kW/115 hp: New three-cylinder standards

With three all-new engine families and the introduction of 13 new power units through 2016, Opel is also in the fast lane in terms of enhancing its engine portfolio. A newly-designed 85 kW/115 hp three-cylinder SIDI (Spark Ignition Direct Injection) engine now makes its world premiere at the IAA. This 1.0-liter turbo gasoline engine is not only environmentally friendly, it also sets a new benchmark for three-cylinder refinement, with noise and vibration characteristics that are superior to many four cylinder units. This pocket powerhouse also delivers high low-end torque of 166 Nm all the way from 1,800 to 4,700 rpm. It makes its debut with a newly-developed six-speed manual gearbox in the Opel ADAM next year.

If you liked the article, share on:

Comments

Recommended

Bimmerpost has posted several cool pictures of the new BMW G30 540i and the new G31 generation BMW 5-Series Touring, with both wearing the brilliant Rhodonite Silver Individual colour. The...
by - October 23, 2017
A few years ago, Lotus tried to take on Porsche. They had a five-car plan to go against competitors like Ferrari and Aston Martin. Though it did not go well,...
by - October 23, 2017
To keep the Nissan Maxima interesting, the Japanese automaker gives the 2018 model year a number of small tweaks. Some of these include standard Android Auto, which is a new...
by - October 23, 2017
It looks as if Chevrolet has everything planned out in terms of production. Firstly, they have plans of introducing the Corvette ZR1 in a few months, which will then be...
by - October 23, 2017
While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries