2013 Nissan Altima marketing program gets a new tag line - “Innovation that Excites”

Article by Christian A., on June 21, 2012

Nissan Motor Co. has launched the national marketing program for the 2013 Altima. It will be attached to a new tag line -- "Innovation that Excites” instead of the "Innovation for All" tag line, which was used by Nissan North America for almost two years. Nissan Europe had started to use the “Innovation that Excites” tag line since April when it launched the sporty Juke crossover in the UK.

Vinay Shahani, director for Nissan marketing communications and media, said that Nissan is making the change so that all of its global ad campaigns would be on the same page. Shahani said that the company wants its global communications to be more consistent and so its brand campaigns in the future for its various markets will be similar.

He didn’t give details on what vehicles will share campaigns. Notably, Nissan Europe had released a TV commercial of the Juke being built in midair by skydivers, underwater and in motion as it participates in a race in going to a dirt-bike ramp. The launch of the U.S. model has been criticized but regardless, Nissan North America will still have its tag line changed.

Nissan is hoping that even when the redesigned Altima arrives in the market in full force on June 26, it will still be the No. 2 best-selling mid-sized sedan in the U.S. Nissan’s dealerships throughout the country has started receiving the new Altima. According to insiders, regional sales managers were asked to meet high sales targets in the third quarter so that Altima would continue to move through the launch.

If you liked the article, share on:

Comments

Recommended

Before the W177 goes on sale in 2018, Mercedes-Benz had to go back to the drawing board to check on the A Class’ interior. This is because the new model...
by - November 24, 2017
If you see the Aston Martin’s 2018 Vantage, you would think that it is significantly different from most of Aston’s GT lineup. For instance, if the DB11 is a fine...
by - November 24, 2017
Even as Chevrolet is making a huge splash in the industry with the recent launch of the new Corvette ZR1, there may be trouble brewing. Chevrolet has announced huge discounts...
by - November 24, 2017
The 2018 GMC Sierra 2500HD has arrived this week at the snowy mountains in Colorado for its winter long debut. GMC’s tracked Sierra Mountain Concept will be on display at...
by - November 24, 2017
We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries