PSA/Peugeot-Citroen is now taking orders of the new Peugeot 308 compact car at a price lower than Volkswagen Golf, the current leader of the compact segment in Europe. The Peugeot 308 will have a starting price of EUR16,450 (petrol) in Germany, lower than the base tag of the Golf at EUR17,175.
The Opel Astra and the Ford Focus have starting prices of EUR16,770 and EUR16,450, respectively. The diesel variants of the Peugeot 308 will have a starting price of EUR19,550.
PSA is counting on new models like the new 308 and the new Citroen C4 Picasso minivan to boost its vehicle sales in Europe. The current 308 is the Peugeot brand second best-seller unit in Europe after the 208/207 subcompacts, according to market researchers JATO Dynamics.
PSA posted a 34-percent slide in sales of the 308 in the first half of 2013 to 48,641 units. The vehicle is 13th among compact cars in terms of sales in Europe in the first half of 2013.
308 has been designed to help Peugeot in its goal to move upscale. The brand said that the initial design brief for the 308 had the "highest levels of quality at its core." In a statement, Peugeot remarked that details of the 308 like high quality interior materials and the satin chrome or gloss black detailing "add to the feeling of sophistication and maturity in the car's design."
Although the 308 will debut at the Frankfurt auto show in September, Peugeot is already receiving orders for the compact cars. Customers can have their 308 fitted with one of the three gasoline and two diesel engine choices.
The most fuel efficient 308 boasts of emitting only 85 grams of carbon dioxide per kilometer. The 308 and the Citroen C4 Picasso are underpinned by PSA's new Efficient Modular Platform (EMP2) architecture, which helped cut the 308’s weight by around 140kg. Peugeot will start deliveries of the 308 compact car at end of September 2013.
The designers and engineers of Peugeot have built a hatchback that is bold, intuitive and trendy, to a sophisticated and elegant design. Due to the all-new EMP2 modular platform, the newly-released Peugeot 308 has dense dimensions and less weight (-140 kg). Its driving experience is first-rate and its CO2 emissions provide a new yardstick (with a version of less than 85 g/km). An enhanced interior and cutting-edge instruments and controls (the Peugeot i-cockpit) aim to deliver an exhilarating driving experience. Its top-notch superiority is the product of a very aspiring initial design brief which puts the car among the best, signifying Peugeot’s move up-market.
The distillation of a hatchback
New Peugeot 308 bears all of the necessary qualities required in the C segment, with its dense size (4.25m long and 1.46m high), an expanded interior, and a remarkably large boot (470 liters below the shelf). But it goes the extra mile as it offers a potent and unique alternative to win new patrons.
A striking and contemporary design
The all-new Peugeot 308 has a perfect and state-of-the-art exterior design that exhibits top-notch potency and superiority, says Design Director of Peugeot, Gilles Vidal.
With its close-packed length of 4.25 meters and symmetrical sizes, the all-new Peugeot 308 displays an elegant and magnificent vibe. The front is dominated by a transformative reinterpretation of the brand’s ‘floating’ front grille, and by the compelling lighting signature.