2013 Super Bowl: Kia reveals its Space Babies commercial

Article by Christian A., on February 3, 2013

Kia’s latest ad shown at the Super Bowl proves that the automaker really knows how to warm consumers’ hearts. Kia’s ad for the 2014 Kia Sorento about babies plays on how much the country dotes on them. Among the most successful ads in the big game were those of the E-Trade baby and the kid who wanted to be Darth Vader.

Advertisers in the Super Bowl either attempt to be very funny or feature babies. Kia’s commercial has both. This ad has a kid asking his father where babies come from.

The dad narrates a story about a baby planet that delivers infants throughout the animal kingdom. The kid says that his friend has told him something else. And that’s when the punchline comes in, generating laughs all around. You’ll have to see it to appreciate it. Already, the buzz about the ad is making people bet that it will be one of the best for this year’s Super Bowl.

The 2012 Los Angeles International Auto Show served as a platform for Kia Motors America’s (KMA) to unveiled its “significantly redesigned” Kia Sorento CUV. In 2014, three years later after beginning its [U.S.] production in West Point, Georgia, the Sorento not only received a fresh new face, but also got internal upgrades including an all-new chassis, a new Gasoline Direct Injected (GDI) engine, a remarkably redesigned interior paired with a next-generation infotainment system. The 2014 Kia Sorento is expected to hit dealers by the first quarter of 2013, offering a first-class SX Limited trim with premium features and amenities.

According to KMA Executive Vice President for Marketing and Communications Michael Sprague, along with each new launch are new levels of sophistication and advances for its chassis, suspension, powertrain and comfort and convenience – and these are exactly what is embodied by the new Kia Sorento. Improvements done on the 2014 Sorento are not just found in the exterior but also includes technological advancements – featuring UVO eServices, next-generation voice activated telematics system, and the brand’s first-ever blind spot detection system.

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