2014 Beijing Motor Show: Kia K4 Concept previews new mid-sized sedan for Chinese market

Article by Christian A., on April 21, 2014

Kia Motors Corp. is celebrating the global debut of its all-new mid-sized K4 concept sedan at the 2014 Beijing International Automotive Exhibition.

Kia designed and developed the mid-sized K4 concept sedan with Chinese consumers in consideration. Its beautiful exterior – marked by a low nose, high trunk and wedge-shaped profile – is simple yet dignified while its spacious interior is laden with an array of high-tech convenience and safety features.

Kia designed the new K4 concept to offer an exciting drive and strong performance as made possible by the 1.6-liter Turbo GDI engine, the first time that this mill is unveiled in China. This engine is paired to the seven-speed DCT (Dual Clutch Transmission) that delivers fast and smooth gear shifts.

With a length of 4.72 meters and a long wheelbase of 2,700 mm, the new Kia K4 concept is able to offer an excellent interior space, as also made possible by skillful packaging and complemented by best-in-class convenience features like the carmaker’s UVO infotainment system, push button engine start system and a Supervision instrument cluster.

Of course, the new K4 is loaded with an array of safety features like six airbags, a rear-view camera and ESP (electronic stability program). In fact, the K4 was designed – including its structure, as well as active and passive safety systems – to earn a five-star rating on C-NCAP tests.

Since Kia is known for presenting concept cars that are closely linked to future models, the production version of the K4 sedan is expected to be sold in China starting in the second semester of 2014, targeted towards family-oriented customers in their 30s and 40s.

Soon-Nam Lee, Vice President of Kia Motors Corp.'s Overseas Marketing Group, remarked that from the earliest development stage, Kia designed the K4 concept to cater to the needs and preferences of Chinese customers. Lee added that Kia is confident that the K4 sedan in its production will set new standards in its class in China when it is becomes available later in 2014.

Press Release

Kia Introduces New K4 Concept at Beijing Auto Show

Kia Motors Corporation celebrates the world premiere of its latest concept car, the all-new K4 sedan, today (Sunday) at the 2014 Beijing International Automotive Exhibition.

Developed especially with Chinese consumers in mind, the mid-sized K4 sedan concept displays a simple, distinctive and dignified exterior design – with a low nose, wedge-shaped profile and high trunk – and class-leading interior space equipped with numerous high-tech convenience and safety features.

The 4.72 meter long K4 concept promises to deliver a thrilling drive, with strong performance guaranteed by Kia's 1.6-liter Turbo GDI engine (making its first appearance in the Chinese market), combined with a 7-speed DCT (Dual Clutch Transmission), which ensures effortless, fast and smooth gear shifts.

Outstanding interior space for the K4's driver and passengers is the result of skilfull packaging and its unusually long wheelbase for a mid-size car (2,700 mm). Class-leading spaciousness is supported by a range of class-leading convenience features which include a push button engine start system, Supervision instrument cluster and Kia's UVO infotainment system.

In terms of safety equipment, the K4 features six airbags, ESP (electronic stability program) and a rear-view camera. Kia engineers have designed the structure of the K4, together with its active and passive safety systems, to achieve a 5-star rating when subjected to C-NCAP tests.

Kia has a tradition of exhibiting concept cars which are closely related to future volume models and the production K4 sedan is expected to go on sale in China during the second half of 2014. The latest Kia model will appeal to family-oriented consumers aged in their 30s and 40s.

"From its earliest development stage, the K4 concept was designed specifically to satisfy Chinese consumers' needs and preferences. Now, we are confident that the production version of the mid-size K4 family sedan will set a whole new standard for its class in China when it is launched later this year," commented Soon-Nam Lee, Vice President of Kia Motors Corporation's Overseas Marketing Group.

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