Bentley is set to present the new Flying Spur at the Auto Shanghai 2013, together with the Continental GT Speed, the company’s fastest production model ever and the ultra-high luxury Mulsanne, its ultimate flagship model.
Furthermore, Bentley revealed plans to expand the dealer network in Greater China, strengthening China as a major market for Bentley’s sustained success as the company is on track to achieve double digit growth again in 2013. According to Dr Wolfgang Schreiber, Bentley’s Chairman and Chief Executive, Bentley considers China to be a key market and to continue to reap high sales and increasing customer interest, the company has prepared a significant expansion plan.
The first model to come out from this endeavour is the new Flying Spur, which was formerly its top-selling model. It predicts that 60% of the new Flying Spur sales to be sent to customers in China. He also said that what all customers want, regardless of what they’re shopping for, are quality, attention to detail and performance. He pointed out that the company made use of these principles in creating the new car shown at the Greater China premiere.
In 2012, Bentley experienced a 23% increase in sales in China. It’s actually now Bentley’s second biggest market. Bentley Motors China was established earlier this year to handle all major operations from its Beijing headquarters. The growth plan of this company includes major network expansion to add to its present 26 locations and to continue to offer first-class service for its customers. Bentley is set to open 12 new dealer locations by May. There are plans to add 45 dealerships at key cities in Greater China by 2015.
The new Bentley Flying Spur marks a new design direction for the British carmaker’s performance sedan. The new Flying Spur now features an appearance that is lower and wider, as marked by curvaceous surfaces and sharp lines. Its dynamic profile and assertive stance are shaped by its deeply sculpted panels, lower roof line, precise feature lines as well as a muscular rear haunch.
A striking new wing vent – featuring the Bentley "B" motif – can now be found on the front fenders, which also give birth to another feature line. This line results to a sharply defined edge flowing from front wheel to the rear bumper.
The front end of the new Flying is distinguished by a more upright chrome grille as flanked by twin jewel-like headlamps employing LED units. The outer headlamps are larger than the inner units, helping highlight the Flying Spur’s lower, wider stance. Below is the full-width lower intake which now features no vertical divisions, and is instead marked by a chromed horizontal accent.
Meanwhile, the rear end of the Flying Spur comes with a longer and lower boot lid, which also provides the profile a sweeping appearance. Its LED lights – in horizontal single ellipse form – links with a new interpretation of the Bentley "Horse Shoe" feature line, which now flows across the full width of the Flying Spur.
To ensure that the new Bentley Flying Spur performs according to expectations, it makes use of a wide range of materials under its wrappings. The new body structure of the Flying Spur features reinforcement to the B-posts, sills and front cross-members for improved stiffness and refinement as well as the addition of deformable components in the floorpan for optimal load transfer.
These modifications also allowed the new Bentley Flying Spur to meet crash performance targets and pedestrian protection legislation. Pedestrian safety was also taken into account, as evidenced by the deployable bonnet that features new reinforcement panels and deformation elements.