BMW seems to be attracted by horses, no not by the Pracing Horse but by the Chinese Year of the Horse in 2014. After revealing special M5 and M6 Horse Editions, BMW also prepared for the Auto China 2014 the 7-Series Horse Edition. Created in order to mark the beginning of the Year of the Horse, the BMW 740 Li xDrive Horse Edition comes with several graphic elements for the interior.
According to the official press release, the 7-Series Horse Edition features graphic elements inside in order to highlight the symbolic power of the horse. Moreover, badges in the form of a horse were added on the front seat headrests. The exterior paintwork accentuates its exclusive appearance and besides the Sapphire Black metallic colour, customers can also choose from the Individual paint finishes Ruby Black metallic, Citrine Black metallic and Moonstone metallic.
Furthermore, the 7-Series Horse Edition comes with Adaptive LED Headlights, the Surround View system as well as the intelligent all-wheel drive system. As you can see from the photos, the vehicle is fitted with the M Sport Package consisting of an M Aerodynamic Package, 19-inch M light-alloy wheels in V-spoke design, an M steering wheel wrapped in leather, and the BMW Individual roof liner in Anthracite.
As standard, BMW offers the comfort seats, complete with active seat ventilation for the driver and front passenger. The massage function for the rear sear backrests and Ash Grain Anthracite fine wood interior trim strips add the finishing touches to the high-class ambience on board the luxury sedan.
The all-new 7-Series intends to reconfirm its place as the most advanced luxury sedan in its segment. The flagship series of BMW’s fleet embraces sporty elegance, improved powertrain, and lavish comfort in equal parts. So now, by taking a concise step upwards in product elements, the sedan is positioned to take leadership.
New LED headlamps, an improved interior with enhanced soundproofing, distinctly bettered ride comforts, and all-inclusive range of options and innovative safety features combine to produce an in-car feel from the top line. An array of new or improved drive systems that include the most powerful six-cylinder in-line diesel engine and BMW’s next-generation ActiveHybrid 7 creates new benchmarks in performance and efficiency.
Design: Stylish presence, select features, an extraordinary way to drive
The 7-Series fulfils the highest standards in artistic appeal and modern technology. In the segment for luxury sedans, it embodies the height of sporty grace and a superior drive experience. The improved BMW 7-Series reconfirms its design presence and sporty prowess in 2012 with dramatic new design elements in front and back. Its proportions have only changed slightly, but its eight mm drop in total height gives its flowing lines with added expression. These also highlight the perfect mix of the vehicle’s vibrant dimensions.
New headlights perfect the BMW 7-Series presence
In front, the lengthy, wide bonnet of the 7-Series provides it a graceful and animated silhouette. The concise contours of the bonnet draw attention to the vertical kidney grille as they reach forward.
The grille's chrome surrounds are larger, which is a change that along with an all-new slat configuration (nine instead of 12) – provides it more prominence and reaffirms its road presence. With their graceful accent strip and signature BMW corona rings, the available new fully LED headlights highlight the undeniable look of the 7-Series.