2014 BMW 7-Series Horse Edition gets ready for Beijing Motor Show

Article by Christian A., on April 8, 2014

BMW seems to be attracted by horses, no not by the Pracing Horse but by the Chinese Year of the Horse in 2014. After revealing special M5 and M6 Horse Editions, BMW also prepared for the Auto China 2014 the 7-Series Horse Edition. Created in order to mark the beginning of the Year of the Horse, the BMW 740 Li xDrive Horse Edition comes with several graphic elements for the interior.

According to the official press release, the 7-Series Horse Edition features graphic elements inside in order to highlight the symbolic power of the horse. Moreover, badges in the form of a horse were added on the front seat headrests. The exterior paintwork accentuates its exclusive appearance and besides the Sapphire Black metallic colour, customers can also choose from the Individual paint finishes Ruby Black metallic, Citrine Black metallic and Moonstone metallic.

Furthermore, the 7-Series Horse Edition comes with Adaptive LED Headlights, the Surround View system as well as the intelligent all-wheel drive system. As you can see from the photos, the vehicle is fitted with the M Sport Package consisting of an M Aerodynamic Package, 19-inch M light-alloy wheels in V-spoke design, an M steering wheel wrapped in leather, and the BMW Individual roof liner in Anthracite.

As standard, BMW offers the comfort seats, complete with active seat ventilation for the driver and front passenger. The massage function for the rear sear backrests and Ash Grain Anthracite fine wood interior trim strips add the finishing touches to the high-class ambience on board the luxury sedan.

The all-new 7-Series intends to reconfirm its place as the most advanced luxury sedan in its segment. The flagship series of BMW’s fleet embraces sporty elegance, improved powertrain, and lavish comfort in equal parts. So now, by taking a concise step upwards in product elements, the sedan is positioned to take leadership.

New LED headlamps, an improved interior with enhanced soundproofing, distinctly bettered ride comforts, and all-inclusive range of options and innovative safety features combine to produce an in-car feel from the top line. An array of new or improved drive systems that include the most powerful six-cylinder in-line diesel engine and BMW’s next-generation ActiveHybrid 7 creates new benchmarks in performance and efficiency.

Design: Stylish presence, select features, an extraordinary way to drive

The 7-Series fulfils the highest standards in artistic appeal and modern technology. In the segment for luxury sedans, it embodies the height of sporty grace and a superior drive experience. The improved BMW 7-Series reconfirms its design presence and sporty prowess in 2012 with dramatic new design elements in front and back. Its proportions have only changed slightly, but its eight mm drop in total height gives its flowing lines with added expression. These also highlight the perfect mix of the vehicle’s vibrant dimensions.

New headlights perfect the BMW 7-Series presence

In front, the lengthy, wide bonnet of the 7-Series provides it a graceful and animated silhouette. The concise contours of the bonnet draw attention to the vertical kidney grille as they reach forward.

The grille's chrome surrounds are larger, which is a change that along with an all-new slat configuration (nine instead of 12) – provides it more prominence and reaffirms its road presence. With their graceful accent strip and signature BMW corona rings, the available new fully LED headlights highlight the undeniable look of the 7-Series.

Press Release

BMW at the 13th Beijing International Automotive Exhibition 2014

BMW at the 13th Beijing International Automotive Exhibition 2014.

With several Asian and Chinese premieres, BMW is using this year's Beijing International Automotive Exhibition from 20 to 29 April 2014 to present an array of compelling production models which are geared to meeting present-day customer requirements and in some cases usher in all-new market segments.

BMW X4: a powerful presence.

The BMW X4 marks the introduction of a new vehicle segment in the premium mid-range that combines hallmark features of the BMW X models with the sporting elegance of a classical coupe and room for five people. The new BMW X4 accentuates its dynamic character with large air intakes in the front apron, a coupe-like sloping roofline, muscular rear wheel arches and a rear end featuring diffuser-look styling. And it has a range of engines to match: the BMW X4 xDrive28i (fuel consumption urban/extra-urban/combined: 9.3–8.7*/6.3–5.9*/7.4–7.0* l/100 km; CO2 emissions combined: 172–162* g/km) and the BMW X4 xDrive35i (fuel consumption urban/extra-urban/combined: 10.7/6.9/8.3 l/100 km; CO2 emissions combined: 193 g/km) boast BMW TwinPower Turbo technology, which endows them with output of 180 kW/245 hp and 225 kW/306 hp respectively along with compelling levels of efficiency. Displaying an equally magisterial power curve and CO2 efficiency is the BMW X4 xDrive35d (fuel consumption urban/extra-urban/combined: 6.7/5.5/6.0 l/100 km; CO2 emissions combined: 157 g/km). Its 3.0-litre six-cylinder in-line engine generates 230 kW/313 hp and peak torque of 630 Nm (465 lb-ft), taking it from standstill to 100 km/h in 5.2 seconds. The BMW X4 xDrive 30d (fuel consumption urban/extra-urban/combined: 6.6–6.2*/5.7–5.4*/6.1–5.7* l/100 km; CO2 emissions combined: 159–149* g/km) is likewise powered by a 3.0-litre straight-six unit with 190 kW/258 hp and peak torque of 560 Nm (413 lb-ft). The entry-level engines comprise the BMW xDrive20i (fuel consumption urban/extra-urban/combined: 9.2–8.7*/6.3–5.9*/7.3–6.9* l/100 km; CO2 emissions combined: 171–161* g/km), a 184 hp four-cylinder petrol unit, and the BMW X4 xDrive20d (fuel consumption urban/extra-urban/combined: 5.8–5.4*/5.1–4.8*/5.4–5.0* l/100 km; CO2 emissions combined: 141–131* g/km), a newly developed four-cylinder turbo diesel with 190 hp. Standard equipment includes xDrive all-wheel drive, an eight-speed automatic transmission, variable sport steering, Performance Control and a sports leather steering wheel with shift paddles.

*Figures with optional reduced-rolling-resistance tyres on 17-inch Streamline style 306 light-alloy wheels.

BMW 2 Series Active Tourer: dynamics and functionality of space.

The new BMW 2 Series Active Tourer ushers in a whole new class of car, combining comfort and functionality of space with the hallmark BMW strengths of dynamism, style and elegance in the premium compact class. The BMW 2 Series Active Tourer follows in the tyre tracks of the Coupe as the second member of the new BMW 2 Series line-up and impresses from every angle with its sporty presence and harmonious proportions. New turbocharged engines with three and four cylinders, an extensive package of BMW EfficientDynamics technology and wide-reaching connectivity courtesy of BMW ConnectedDrive illustrate a driving experience defined by sports performance and exemplary efficiency. In order to meet the particular requirements of the compact class in terms of variability and functionality, BMW has given the 2 Series Active Tourer a cutting-edge front-wheel-drive set-up. And it has honed its responses to fully satisfy the dynamic expectations of a model wearing the BMW badge.

BMW 4 Series Gran Coupe: a new yardstick for elegance and extravagance.

With its premium mid-size four-door Coupe, BMW demonstrates its commitment to expanding its model range. Following the BMW 4 Series Coupe (fuel consumption combined: 8.4–4.6 l/100 km; CO2 emissions combined: 197–121 g/km) and Convertible (fuel consumption combined: 8.4–4.8 l/100 km; CO2 emissions combined: 195–127 g/km), the Gran Coupe is the third member of the new BMW 4 Series family and – with its well-balanced proportions – is longer, wider and more dynamic than any mid-size model series before it. The BMW 4 Series Gran Coupe merges the stylistic qualities of the two-door Coupe with the functionality of four doors and generous levels of space behind the high-opening tailgate. Five punchy, refined and economical engines will be available from launch, developing outputs ranging from 105 kW/143 hp in the BMW 418d Gran Coupe (fuel consumption urban/extra-urban/combined: 5.4/4.0/4.5 l/100 km; CO2 emissions combined: 119 g/km) to 225 kW/306 hp in the BMW 435i Gran Coupe (fuel consumption urban/extra-urban/combined: 11.4/6.2/8.1 l/100 km; CO2 emissions combined: 189 g/km).

BMW 2 Series Coupe: a new dimension in dynamics.

The BMW 2 Series Coupe can be distinguished from the BMW 1 Series line-up (fuel consumption combined: 8.0–3.8 l/100 km; CO2 emissions combined: 188–99 g/km) by its standalone design, significantly larger dimensions, an engine range and suspension set-up geared squarely to sports performance, and more extensive standard equipment. The four-seater BMW 2 Series Coupe, with its two-door body, brings hallmark elements of BMW Coupes to the compact segment. Sophisticated suspension technology, virtually 50:50 weight distribution and rear-wheel drive ensure the presence of signature BMW handling properties.

BMW M3 Sedan, BMW M4 Coupe: innovative engine technology and a commitment to lightweight design.

With the new BMW M3 Sedan and the new BMW M4 Coupe, BMW M GmbH showcases its new take on the high-performance sports car. The all-new, high-revving, six-cylinder in-line engine with M TwinPower Turbo technology delivers maximum output of 317 kW (431 hp) and peak torque of 550 Newton metres (406 lb-ft), the latter figure exceeding that of the previous BMW M3 by almost 40 per cent. Fuel consumption and emissions have been cut by around 25 per cent. Both the BMW M3 Sedan and BMW M4 Coupe (with optional seven-speed M Double Clutch Transmission) cover the sprint from 0 to 100 km/h in 4.1 seconds.

BMW 7 Series Horse Edition: exclusive, luxurious, distinctive.

The luxurious and dynamic BMW 7 Series Horse Edition makes its appearance on the Chinese market in the newly welcomed Year of the Horse. The long-wheelbase version of this luxury Sedan comes with exclusive BMW Individual paint finishes and sporty M equipment packages augmented by high-class interior details.

BMW i market launch in China: electric motoring courtesy of the BMW i3 and BMW i8.

With the joint presentation of its first volume-produced vehicle powered purely by an electric drive system and a sports car currently holding the status of the world's most progressive, the BMW i brand is highlighting the broad spread of its future-oriented vehicle concepts. The two models represent a new, strongly sustainability-focused interpretation of the premium experience. The electric motors and lithium-ion high-voltage batteries of the two models were developed by the BMW Group – in model-specific versions. Another special ingredient conceived exclusively for BMW i is the LifeDrive architecture with passenger cell made from carbon-fibre-reinforced plastic (CFRP), which plays a major role in minimising the weight of the cars. And a world first in a series-produced car comes in the form of the optional laser headlights available for the BMW i8. Developed by BMW, they offer three times the intensity and twice the high-beam range of conventional systems, as well as extremely low energy consumption.

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: "Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen" (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from the Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)

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