Bmw has just announced that the i3 will have a base price of 34,950 Euros in Germany. Set to make its world premiere on 29th July at parallel events on three continents in the megacities of London, New York and Beijing, the new Bmw i3 will be available to customers in Germany in November 2013.
According to the official press release, the i3 products and services will be sold via a multi-channel sales model, comprised of authorized BMW i partners, a Customer Interaction Center (CIC) as well as an online platform.
Selected markets will introduce a mobile sales force, a sales team, which will be available to customers outside the traditional showroom.
Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, stated in Munich: “The BMW i3 heralds the dawn of a new era for individual mobility and for the BMW Group. True to a genuine BMW, the BMW i3 has strong emotional appeal, outstanding product substance and a guarantee of sheer driving pleasure. With this leading-edge vehicle and attractive price, we will provide customers with a compelling offer for electromobility.”
The new BMW i3 is a liberating sight and offers an equally liberating driving experience. The BMW i3 is a product of the combined expertise of LifeDrive architecture and BMW eDrive technology. The result of this collaboration is a car that shows a great amount of freedom in terms of its design and features.
BMW i3 offers freedom in space despite its compact appearance. The car comes in impressive and dynamic proportions, measuring at 3,999 millimetres long, 1,775 millimetres wide, and 1,578 millimetres high. The BMW i3 comes with short overhangs which contribute to the unique nimble driving capability of the i3. This is brought about by the low weight design of the i3, which is evident in its large glass surfaces that result in the car’s incredible lightness and in its carbon structures.
Do not expect to see the typical B-pillars in the BMW i3. CFRP materials have been utilized in the making of the passenger compartment. CFRP materials are light yet rigid, and its use in the absence of the B-pillars allows easier access to the back row seats. The BMW i3 also carries with it signature features found in the BMW i series. These include the black belt which runs from the bonnet over the roof all the way to the car’s rear.
Another i series inclusion is the stream flow which sweeps the contours on the side, leading to the impression of larger space in the car’s interior and wider rear window surfaces. The BMW i3 is made more impressive by the U-shaped LED lights that are found in both the headlights and the rear lights.