2014 BMW Z4 receives the Design Pure Fusion Package

Article by Christian A., on December 12, 2013

Besides the M4 and M3, BMW also unveiled today the Pure Fusion Design equipment package for the Z4. According to the Bavarian manufacturer, the BMW Z4 featuring the Pure Fusion Design package now has a refined interior in order to intensify the premium character of the car.

As you can see from the photos, the package includes extended premium Nappa leather trim, Ivory White seats with contrasting brown stitching that highlights the perforated surface of the contoured side supports in the seat backs. Moreover, the armrests, door panels and the passenger pull handle are also enhanced by the exclusive leather and contrast stitching. The lower portion of the dash is highlighted with the Ivory White leather.

Same effect is achieved with the black leather contrasted with brown lapfolded seams, found on the window sills, the top of the dashboard and the instrument cluster scoop. Other highlights of the interior include the horizontal trim line made of Saddle Brown Nappa leather with bright contrast stitching.

Moreover, we find the trim on the center console and near the five round controls just below the central air vent in the dash finished in Fineline wood. The sun visors covered with black Nappa leather complete the interior design.

Regarding the exterior design, the BMW Z4 featuring the Pure Fusion Design package can now be ordered with the Sparkling Brown metallic paint finish. Pure Fusion Design can also be combined with the BMW Z4 featuring the M Sport package.

Modern-day BMW Roadsters have attributed their success to the concepts from which they were born, the same concepts that influenced the design and driving traits of these cars. Just like these roadsters, the new BMW Z4 is well influenced by a concept.

Its overall looks – defined by its sweeping hood, low beltline, long wheelbase and low-slung rear end – help the new Z4 stand out from its rivals in the segment. Moreover, the driver and the passengers are provided with a low seating position ahead of the rear axle, allowing them to fully experience the longitudinal and lateral forces on the rear wheels, thereby making them part of the car.

As intended, the Z4’s hardtop roof is designed to blend into its form. Once closed, the hardtop reveals to smooth roofline and large window surfaces that help optimize both visibility and interior spaciousness. In this state, the black A-pillars help highlight the Z4’s low-slung silhouette. Once closed, the hardtop’s two roof elements are secured in a compact package inside the trunk. Customers may also avail of the optional BMW Individual hardtop, which can be specified in any of the two contrast colors, Jet Black and Titanium Silver metallic.

Drivers could open the hardtop of the new BMW Z4 – at speeds of up to 25 mph (40 km/h) in around 19 seconds -- just by pressing a single button.

Press Release

Exclusive aesthetics: The BMW Z4 in Pure Fusion Design

Munich. Classic roadster proportions, superior engine and drivetrain technology plus innovative equipment features highlight the individual character of the BMW Z4. The two-seater features an electric retractable hardtop that can be raised or lowered when the vehicle is in motion, a feature that makes driving a joy under sunny skies or any kind of weather conditions all year long. The equipment package known as Pure Fusion Design adds an exclusive aesthetic appeal to the sporty open-air experience.

Pure Fusion Design refines the interior of the BMW Z4 to intensify the premium character of the car even more. The various exclusive colors and materials available are expressions of sporty luxury. These are embellished with precision seams, surfaces and exclusive stitching that bring harmony to the orchestration of the interior. The package includes extended premium Nappa leather trim, specially designed sport seats in Ivory White with contrasting brown stitching that highlights the perforated surface of the contoured side supports in the seat backs. The armrests, door panels and the passenger pull handle are also enhanced by the exclusive leather and contrast stitching. The lower portion of the dashboard also presents itself in Ivory White and adds to the harmony of the interior color tones. The same effect is achieved with the black leather contrasted with brown lapfolded seams that cover the window sills, the top of the dashboard and the instrument cluster scoop.

Another bold and stylish accent of note is the horizontal trim line made of Saddle Brown Nappa leather with bright contrast stitching that stretches from the passenger side into the driver's cockpit. The trim on the center console and near the five round controls just below the central air vent in the dash are finished in Fineline wood, a new addition to the interior accents now available. The look and feel of Pure Fusion Design is rounded off by sun visors covered with black Nappa leather.

As an exclusive touch and only in combination with the Pure Fusion Design package, the BMW Z4 can now, for the first time, be ordered with the Sparkling Brown metallic paint finish. A rich choice of other colors is also available. Pure Fusion Design can also be combined with the M Sport package.

Topics: bmw, bmw z4, sports car

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