2014 Cadillac ELR plug-in hybrid has a sticker price of $75,995

Article by Anita Panait, on October 13, 2013

The 2014 Cadillac ELR plug-in hybrid will carry a sticker price of $75,995 -- including destination charges -- when it becomes available for sale in January 2014. After a $7,500 federal tax credit, the ELR has a net price of $68,495. The high tag of the 2014 Cadillac ELR plug-in hybrid -- more than twice that of the Chevrolet Volt that shares the same underpinnings and powertrain -- indicates General Motors' plan to build the coupe in limited number so as to endow it with an aura of exclusivity.

"We're only going to make so many," Bob Ferguson, senior vice president of global Cadillac, told Automotive News in August, adding that there could be "a scramble for that vehicle." GM is set to start building the Cadillac ELR at its Detroit-Hamtramck site late this year. Interested buyers could acquire the plug-in hybrid through a nationwide network of around 500 Cadillac dealerships certified to sell and service the coupe. Cadillac currently has about 940 dealerships in the United States.

According to GM, buyers and prospective customers also will have their own "ELR Concierge Representative" trained in "white glove customer care" via a phone call. The reps could provide information on battery care, home charging, service scheduling and other issues. The high price of the ELR comes as carmakers initiated price cuts on their electric vehicles and plug-in hybrids due to weaker-than-expected consumer demand.

In August, GM trimmed the price of the Volt by $5,000, to $34,995 including destination. It followed similar moves for the Nissan Leaf and Ford Focus Electric.

In the same month, Ferguson remarked that he views the success of Tesla as an indication that pricing is firmer for electrified vehicles in the luxury segment than in volume brands. GM is targeting wealthier buyers for the ELR by endowing it with bold, angular styling and bespoke interior. The ELR's cabin features soft-touch materials, real wood accents and available carbon-fiber trim.

By giving the new ELR a profile that is forward-leaning and at the same time aggressive, Cadillac is showing us that its design can still be evolved. Particularly, the brand is presenting a progressive theme as well as proportion. Overall, the design is the same as that of the model that inspired it, the 2009 Converj Concept. Reinforcing the shape is the sweeping body line which has become more pronounced.

Highlighting the line are the 20-inch wheels, positioned to the far corners. Adding in vertical elements on the headlamp and the tail lamp results in the ELR revealing the brand’s very own signature. A signature that is evident whether from the front or the rear, and night or day. Not surprising as this has been a tradition of Cadillac going as far back as 1948. In designing the new ELR, it was important to put focus on aerodynamics. For Cadillac, it was important to manage the airflow so as to ensure that the model would be able to glide through the air while experiencing minimum drag.

To make this possible, the brand utilized a combination of different features. This includes making the fascia corners narrower and having a flush front fascia. There is also the grille where active shutters have been positioned at the back of the openings. On the rear section, the use of sharp edges plus a carefully designed spoiler also help manage the airflow.

In addition, the aggressive rake on both the back glass and the windshield also lower the drag and turbulence. No wonder the ELR has a coefficient of drag measured at 0.305. Brand Design Director Mark Adams revealed that a new aspect of Cadillac’s guiding principle, dubbed as Art & Science, is symbolized by the new ELR.

The brand has long been known for innovation, he added, and a design that is provocative and dramatic. He said further that with the ELR, Cadillac is able to offer a luxury coupe that stands out from among the numerous major luxury brands around the globe.

Press Release

Cadillac ELR Sales to Begin in January

Initial sales of the 2014 Cadillac ELR electrified luxury coupe will begin in January in all major U.S. metropolitan areas featuring provocative design and extended range electric vehicle technology.

Designed for a new generation of technology-driven luxury buyers, the 2014 ELR has a starting price of $75,995, including a $995 destination charge but excluding tax, title, license and dealer fees. Upon IRS certification of an anticipated federal tax credit, purchasers may be eligible for a tax credit from $0 to $7,500 depending on individual tax liability. Net pricing after tax credits could be as low as $68,495, including $995 destination.

“The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles,” said Bob Ferguson, senior vice president Global Cadillac. “ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience.”

Dealers nationwide are specially trained and certified to sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 1-855-INFO-ELR (1-855-463-6357).

As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. For added peace of mind, the ELR also comes with an extended battery and propulsion warranty of eight years or100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.

The ELR comes equipped with standard advanced technology features such as Cadillac CUE with Navigation accessible through a large, eight-inch, full-color capacitive-touch screen, light-emitting diode, or LED, front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, the Safety Alert Seat and the exclusive Regen on Demand™ feature, allowing the driver to temporarily regenerate energy from the vehicle’s momentum via steering-wheel paddles.

The ELR interior features handcrafted leather complemented by authentic wood grain and chrome trim.

Powering the ELR is a combination of pure electric drive and an efficient, range-extending 1.4L gasoline-powered electric generator. A T-shaped, 16.5 kWh lithium-ion battery pack is located along the centerline of the vehicle, between the front and rear wheels to make the most of weight distribution. The pack supplies energy to an advanced electric drive unit to propel the vehicle.

ELR is capable of a total driving range in excess of 300 miles. Using only the energy stored in the battery, ELR’s initial range is about 35 highway miles, or 82 MPGe, of electric driving, depending on terrain, driving techniques and ambient temperature. Official EPA estimates are not yet available.

The ELR also offers unique driving features, including four driving modes – default Tour mode, the more-responsive Sport mode, a Mountain mode that maintains charge in hilly terrain and Hold mode, which allows drivers to select when to use battery power or the gas-powered generator.

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