2014 Cherokee output at Chrysler Toledo to start in 3 weeks

Article by Anita Panait, on July 22, 2013

Chrysler Group expects to be building over 400 new Jeep Cherokees daily at its Toledo Assembly Complex within three weeks, site officials disclosed, adding that the carmaker intends the site to be operating with a full second production shift by the end of August. Complex manager Zack Leroux said during a tour of the newly renovated plant that will build the 2014 Jeep Cherokee that the site "on the launch curve" as it ramps up to its ultimate goal of producing 60 Cherokees per hour.

Workers are currently building vehicles on one shift as new ones train for the planned second shift. The site started producing the 2014 Cherokee on June 24, 2013. The 2014 Jeep Cherokee mid-sized SUV is underpinned by a Fiat-derived platform that also underpins the Dodge Dart. It replaces the Jeep Liberty in Chrysler’s lineup, with production ended in August 2012.

It is expected to be rolled out to dealerships by the end of the third quarter. Once full production of the Cherokee is underway at the plant, Chrysler will add 1,100 workers. The carmakers had the plant undergo a$500 million renovation, half which covered additional automation and robotics in assembly areas.

The site now boasts of 959 robots performing body and welding functions, and another 70 more performing painting functions. The site is also using robots to align and attach the doors to the Cherokee, needing only 4 people to perform the job, whereas 18 were needed in 2012.

With an eye towards the future and a desire to be globally competitive and appealing, the 2014 Jeep Cherokee mid-size SUV was launched to strengthen the brand’s present market standing and boost its drive towards establishing its relevance in the years to come. The new Jeep Cherokee stays true to the design heritage of the brand even with a few tweaks in its look and shape.

The new Jeep Cherokee is highlighted by some strong and aggressive angles and wheel-to-body proportions that bolster its powerful stance. Exuding a road presence that can be described as authoritative, the Jeep Cherokee is able to perform efficiently in whatever conditions it is exposed to- whether it be trail, on-road, or under extreme weather conditions. Its protective lower body speaks of a ruggedness that comes with an air of best-in-class capability as can be expected from a Jeep.

The Jeep Cherokee comes with an upper body that is outlined by exterior lines that are sleek, wind-splitting, and sleek. The Cherokee’s waterfall hood is clearly delineated from the fenders in front and is accentuated by the iconic Jeep look: seven-slotted peaked grille that is inclusive of a horizontal crisp snap. The hood comes in one piece and combines with the grille assembly that further highlights the impressively precise built of the Jeep Cherokee.

Illuminating the vehicle is the state-of-the-art LED lighting technology that features a distinct daytime running lamp (DRL) which figures prominently in the front end. It also has been fitted with full LED tail lamps which add to the rear backlight graphic of the Jeep Cherokee, enhancing further its strong and powerful look. The rear backlight graphic helps link the upper and lower rear portions of the Jeep Cherokee, giving it a fresh and distinct look that gives it its commanding road presence.

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