2014 Chevy Silverado, GMC Sierra receive overall 5-star ratings from NHTSA

Article by Anita Panait, on August 22, 2013

The United States National Highway Traffic Safety Administration has given five-star overall safety ratings -- the highest possible -- to the 2014 Chevrolet Silverado and GMC Sierra. NHTSA gave five-star ratings to the Silverado and Sierra 1500, as well as the Silverado High Country and Sierra Denali, making them the first large pickups get such ratings since Us regulators implemented a tougher rating system for the 2011 model year, according to General Motors.

NHTSA's new ratings entail tests for side pole crashes and crash avoidance technologies. The pickups gained five stars on NHTSA’s frontal- and side-crash tests and four stars on the rollover test -- with the overall rating a combination of those ratings. The top ratings provide GM giving a marketing edge over rival pickups, which at the best, received overall four-star ratings.

Some of those pickups, like the 2013 Ford F-150, Ram 1500 and Toyota Tundra were given overall four-star ratings from NHTSA. The agency has yet to rate the 2014 Toyota Tundra. The outgoing 2013 Silverado and Sierra also received four stars from NHTSA. GM launched the 2014 pickups in late spring. NHTSA tested only the 2014 crew-cab models, which according to GM will account for around 60 percent of its light-duty pickup sales.

Gay Kent, GM general director of vehicle safety and crashworthiness, said in a statement, that the Silverado and Sierra set a benchmark for pickup truck safety by "offering a full array of advanced features designed to protect occupants before, during and after a collision.” GM said the top ratings were achieved thanks to the pickups' fully boxed frames, extensive use of high-strength steel and several high-tech safety features.

The trucks boast of new safety features like safety alert seat that provides a warning of a pending collision via directional vibrations in the seat cushion and the forward collision alert that provides audible warnings when the pickup is closing in too quickly on the vehicle ahead. Another safety feature is the trailer-sway control that senses when the trailer is swaying and intervenes by braking or by reducing engine power.

Chevrolet just launched its all-new Silverado 1500 full-size pickup. The 2014 Chevy Silverado is new from its hood to its hitch, and it is designed and engineered to be the smartest, most capable, and strongest Silverado ever.

The 2014 Chevy Silverado builds on the brand's near-century of truck heritage, raising the standards for full-size pickups. Its many updates include three powerful and efficient EcoTec3 engines; revised steering, brakes, and suspension; a quieter, stronger, and more comfortable cab; true truck capability for hauling and towing; and ingenious cargo management solutions.

Moreover, the 2014 Silverado is going to be a part of Chevrolet's 3-truck portfolio, which was designed to enable customers to pick the truck that best meets their needs. The 2014 Silverado joins the Chevy Silverado 2500 and the Chevy 3500 HD pickups, which are the ultimate tools for hauling and towing, and which were both new for 2011. The automaker is also in the process of developing a new Colorado mid-size pickup that will deliver proven truck capability in one fuel- and space-efficient package.

Every little detail of the new Chevrolet Silverado 1500 has been designed and engineered to fulfill the exacting standards and needs of full-size truck customers, as well as to strengthen the brand's reputation for producing the most dependable and most durable full-size trucks, which also have the lowest total cost of ownership.

According to Jeff Like, chief engineer for mid-size and full-size trucks at Chevrolet, truck customers can also be the most demanding and most discerning in the automotive business, so one should not be fooled by the work boots.

Press Release

2014 Silverado and Sierra Score a Safety First for Trucks

The 2014 Chevrolet Silverado 1500 and High Country and the GMC Sierra and Sierra Denali 1500 are the first pickup trucks to receive the highest possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year.

NHTSA only tested the crew cab models of Silverado and Sierra. Chevrolet and GMC expect crew cab models to account for 60 percent of their 2014 light duty full-size pickup truck sales.

“Safety is as important to truck buyers as it is to car buyers,” said Gay Kent, GM general director of Vehicle Safety and Crashworthiness. “Silverado and Sierra set a benchmark for pickup truck safety by offering a full array of advanced features designed to protect occupants before, during and after a collision.”

Silverado and Sierra offer fully boxed frames, extensive use of high-strength steel, and several segment-exclusive safety features are available, including Forward Collision Alert, Lane Departure Warning, and Safety Alert Seat.

  • Safety Alert Seat warns the driver of potential traffic danger using directional vibration pulses from the seat cushion. The patented warning approach is tied to all of the on-board crash avoidance systems.
  • Forward collision alert technology helps prevent frontal crashes by alerting the driver when the truck is closing in on a vehicle ahead too quickly, giving him or her additional time to react and avoid a crash.
  • Lane Departure Warning technology alerts the driver when the truck drifts over a lane line when traveling at least 35 mph.
  • Rear Vision Camera with Dynamic Guidelines allows the driver, when in reverse, to view objects directly behind the vehicle via the radio screen in the center stack, allowing for easier parking and backing maneuvers.
  • New, standard lap belt pretensions in the front-seat outboard safety belts.
  • Six standard air bags and 360-degree sensor system, including dual-stage frontal air bags, head-curtain side-impact air bags with rollover protection, and seat-mounted side-impact air bags.
  • Trailer-sway control that works with StabiliTrak to provide the driver with additional assistance when towing a trailer. When it senses trailer sway, it intervenes with braking and/or reduced engine power to bring the trailer under control.
  • Four-wheel, four-channel, antilock disc brakes (ABS) that help provide straight, more controlled stops by preventing wheel lock-up in most road conditions.

OnStar is available, using GPS and cellular phone technology to automatically call for help in the event of crash. OnStar service also includes MyLink mobile apps, which offer vehicle information and OnStar services via the customer’s smartphone.

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