The United States National Highway Traffic Safety Administration has given five-star overall safety ratings -- the highest possible -- to the 2014 Chevrolet Silverado and GMC Sierra. NHTSA gave five-star ratings to the Silverado and Sierra 1500, as well as the Silverado High Country and Sierra Denali, making them the first large pickups get such ratings since Us regulators implemented a tougher rating system for the 2011 model year, according to General Motors.
NHTSA's new ratings entail tests for side pole crashes and crash avoidance technologies. The pickups gained five stars on NHTSA’s frontal- and side-crash tests and four stars on the rollover test -- with the overall rating a combination of those ratings. The top ratings provide GM giving a marketing edge over rival pickups, which at the best, received overall four-star ratings.
Some of those pickups, like the 2013 Ford F-150, Ram 1500 and Toyota Tundra were given overall four-star ratings from NHTSA. The agency has yet to rate the 2014 Toyota Tundra. The outgoing 2013 Silverado and Sierra also received four stars from NHTSA. GM launched the 2014 pickups in late spring. NHTSA tested only the 2014 crew-cab models, which according to GM will account for around 60 percent of its light-duty pickup sales.
Gay Kent, GM general director of vehicle safety and crashworthiness, said in a statement, that the Silverado and Sierra set a benchmark for pickup truck safety by "offering a full array of advanced features designed to protect occupants before, during and after a collision.” GM said the top ratings were achieved thanks to the pickups' fully boxed frames, extensive use of high-strength steel and several high-tech safety features.
The trucks boast of new safety features like safety alert seat that provides a warning of a pending collision via directional vibrations in the seat cushion and the forward collision alert that provides audible warnings when the pickup is closing in too quickly on the vehicle ahead. Another safety feature is the trailer-sway control that senses when the trailer is swaying and intervenes by braking or by reducing engine power.
Chevrolet just launched its all-new Silverado 1500 full-size pickup. The 2014 Chevy Silverado is new from its hood to its hitch, and it is designed and engineered to be the smartest, most capable, and strongest Silverado ever.
The 2014 Chevy Silverado builds on the brand's near-century of truck heritage, raising the standards for full-size pickups. Its many updates include three powerful and efficient EcoTec3 engines; revised steering, brakes, and suspension; a quieter, stronger, and more comfortable cab; true truck capability for hauling and towing; and ingenious cargo management solutions.
Moreover, the 2014 Silverado is going to be a part of Chevrolet's 3-truck portfolio, which was designed to enable customers to pick the truck that best meets their needs. The 2014 Silverado joins the Chevy Silverado 2500 and the Chevy 3500 HD pickups, which are the ultimate tools for hauling and towing, and which were both new for 2011. The automaker is also in the process of developing a new Colorado mid-size pickup that will deliver proven truck capability in one fuel- and space-efficient package.
Every little detail of the new Chevrolet Silverado 1500 has been designed and engineered to fulfill the exacting standards and needs of full-size truck customers, as well as to strengthen the brand's reputation for producing the most dependable and most durable full-size trucks, which also have the lowest total cost of ownership.
According to Jeff Like, chief engineer for mid-size and full-size trucks at Chevrolet, truck customers can also be the most demanding and most discerning in the automotive business, so one should not be fooled by the work boots.