Amid the trend of consumer electronics gadgets getting smaller, Ford will offer next year a MyFord Touch with a new 6.5-inch LCD touch screen on the 2014 Ford Fiesta. This offering coincides with Ford’s five-year anniversary of its highly awarded SYNC in-vehicle connectivity system. Over 5 million cars and trucks equipped with this system have been sold.
SYNC was first launched on the 2008 Focus, which was its most compact and cheapest car back then. By offering MyFord Touch on the Fiesta, Ford shows its commitment to making technology affordable and accessible to everyone.
Moody said that the company expects the brand to get a boost from the availability of MyFord Touch among in-market shoppers. It determined that 65% of those who want to buy a vehicle have said that SYNC is a factor in their purchase consideration.
The take rates for MyFord Touch on new vehicle orders like the 2013 Escape and Fusion continue to exceed its internal projections. The Fiesta is predicted to be on the same trend. Aside from the new MyFord Touch 6.5-inch touch screen, the 2014 Fiesta will also come with the newest SYNC software that gets new features like the Simplified Bluetooth phone pairing.
During pairing, the driver would only be required to press "OK" if the PIN on the phone and touch screen match each other. It also gets a more natural voice recognition, with drivers only having to say "Play" when asking for a specific artist, song, album or genre of music. So the user would say “Play jazz" instead of "Play genre jazz.” Another feature is the improved voice recognition accuracy. The most advanced version of Nuance's speech software, VoCon 3200 v4.2, enhances overall voice recognition performance.
New Ford Fiesta is going to redefine the small car segment through a projected fuel economy rating of 40 mpg-plus, special technology and features that make it a fun-to-drive car, and an exciting new look.
According to Mark Fields, Ford Americas president, customers want fun and expressive cars that offer class-leading fuel economy, and the Ford Fiesta delivers this. The Fiesta offers all the excitement that customers look for in a car that the company believes will raise the bar higher for all small cars in the North American market. He said that their goal with the Fiesta was to take a car that's already a leader when it comes to fuel efficiency, connectivity, personality, and performance, and then make it even better.
Ford Fiesta, which debuts at the 2012 LA Auto Show, is the most distinctive and dramatic Fiesta to date and will deliver best-in-class miles per gallon, thanks to Ford's patented 1-liter EcoBoost engine. This new landmark engine, which has already been selected for the International Engine of the Year Award by Engine Technology International in Europe and by Popular Mechanics 2012 Breakthrough Award, is seen to deliver over 40 mpg.
With that, the new Ford Fiesta is expected to be America’s most fuel-efficient non-hybrid subcompact, standing as a great example of the carmaker’s commitment to give consumers the most fuel-efficient vehicles.