2014 Ford F-150 STX SuperCrew is coming this fall

Article by Anita Panait, on August 29, 2013

Ford Motor Co. is introducing a new niche trim level to its full-sized pickup lineup -- the F-150 STX SuperCrew. Ford is targeting the F-150 STX SuperCrew towards first-time buyers or value-conscious customers who are returning to the pickup market. The STX line is slotted between the entry-level XL and upscale XLT trim lines.

The SuperCrew provides the STX line a third body style, aside from the the regular cab and super cab offerings. It boasts of extra interior space, four full-sized doors and cloth seats. Doug Scott, Ford's truck marketing manager, said in a statement that price-conscious buyers are returning looking for “an affordable truck with space, capability and style."

Ford has seen sales of the F series surged 22 percent in the first seven months of 2013 to 427,935 units, with the overall big pickup market jumping 23 percent to nearly 1.1 million units. The STX trucks are powered by a 3.7-liter gasoline engine as standard.

The company said that that it is adding an STX Sport appearance package to its STX lineup. The STX Sport package includes 20-inch machined aluminum painted wheels, a black grille and black running boards. Ford will start selling the 2014 STX SuperCrew this fall for $34,240, including shipping.

Ford F-150 is considered one of the best-selling range of pickups in the U.S. This model already offers the most capability for a light-duty pickup and is likely the most fuel efficient. However, for the 2013 model year, Ford Motor Company is pushing this model even further forward by equipping it with cutting-edge technologies and putting in an updated design.

The company revealed that for the 2013 Ford F-150, it will be launching this model with the leaders and agricultural leaders of tomorrow. In terms of design, the Ford F-150 has a new one on the front end. New technologies include the high-intensity discharge headlamps, or HID, and the MyFord Touch that offers voice-activated driver controls.

This is not all as the brand will also be offering a Limited luxury model for the F-150. The brand will be offering as well the 6.2-liter V8 engine and the pioneering EcoBoost engine. Hill Descent Control and electronic-locking rear axle is available as well. Doug Scott, who is the Group Marketing Manager at Ford Truck and FFA Sponsor Board Member, disclosed that the most significant demographic of the F-Series truck has always been farm families.

These are customers that multi-task as a Ford pickup for them is not only about economic livelihood and family transportation but also about reliability and rugged capability, he added. Scott continued by saying that similar to the FFA, the pickup truck from Ford is part of a long agricultural tradition and the brand is more than happy to partner with the organization in the launch of the new F-150.

Ford President of The Americas Mark Fields meanwhile said that Ford, like its many hardworking customers, remains committed to doing the job correctly through its industry-leading trucks. For the 2013 F-150, he added, this is proof that the brand is indeed committed to always improving its trucks by putting in new capabilities and features. As such, he continued, owners are sure to increase their productivity with the F-Series.

Press Release

Ford F-150 STX SuperCrew

Ford, America's truck leader, adds the 2014 Ford F-150 STX SuperCrew® and STX Sport Package to its lineup, offering entry-level and value-oriented truck customers capable, roomy and stylish new options.

"With the rapidly expanding full-size pickup market continuing to benefit from economic growth and replacement demand, price-conscious buyers are returning looking for an affordable truck with space, capability and style," said Doug Scott, Ford truck group marketing manager. "Adding the Ford F-150 STX SuperCrew and the new STX Sport Package to our 2014 lineup gives these truck shoppers more value-oriented F-150 models to consider."

The Ford F-150 STX SuperCrew meets the needs of first-time and returning value-conscious pickup truck customers, especially those who need to transport a crew to a job site or take the family on a trip.

Positioned between the work-ready XL and popular XLT models, STX offers upgraded exterior and interior features beyond what's usually available for entry-level crew cab pickups:

Body-color front bumper fascia, grille surrounds, and front and rear step bumpers
Power Equipment Group, which includes power door locks, integrated keyhead transmitter remotes, power one-touch up/down windows and sideview mirrors, Illuminated Entry System and perimeter alarm
17-inch machined aluminum wheels
Audio input jack
Cruise control
Customer information display
MyKey® , a programmable feature that allows fleet owners and parents to limit top speed and audio volume, and set speed-alert chimes to encourage safer driving
Outside temperature display
Front-row 40/20/40 premium cloth bench seat
Driver manual lumbar adjust
Air conditioning
AdvanceTrac® with Roll Stability Control™
Tilt steering wheel
AM/FM stereo with single CD player

Ford F-150 STX comes standard with a 302-horsepower, 278-lb.-ft.-of-torque 3.7-liter V6 engine, delivering an EPA-estimated 17 mpg city and 23 mpg highway. Ford F-150 also offers the half-ton segment's only available compressed natural gas prep package.

A 5.0-liter V8 rated at 360 horsepower and 380 lb.-ft. of torque is also available, enabling STX SuperCrew to tow up to 9,500 pounds when properly equipped.

For buyers looking for extra style and personalization, the new STX Sport Package, available in all cab configurations, strengthens vehicle appearance with custom-inspired details.

The new STX Sport Package adds:

20-inch machined aluminum painted wheels with P275/55R20 tires
Black billet grille with body-color surround
Black tubular running boards
Black and Gray Piston cloth front seats (40/console/40 on SuperCab and SuperCrew, 40/20/40 on Regular Cab)
Color-coordinated carpet
Unique box decals
Ford is offering this new configuration at a time when truck sales continue to be a bright spot in the economy. Sales of full-size pickups through July are up 23 percent, compared to an industry that is up 8 percent, making it the fastest growth segment this year. Through July, 427,935 Ford F-Series pickups have been sold. Ford F-Series is America's best-selling vehicle for 31 consecutive years and best-selling truck for 36 consecutive years.

The 2014 Ford F-150 STX model lineup starts under $30,000. Manufacturer's suggested retail price for STX SuperCrew starts at $33,145 for the 4x2 version with 3.7-liter V6 and $37,570 for the 4x4 with 5.0-liter V8. Current available discounts reduce the final price of the STX Sport Package, and F-150 Equipment Group 201A featuring the Trailer Tow Package, SYNC® voice-activated controls and SiriusXM Satellite Radio, to $980. Destination charges are $1,095.

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