Ford announced that the 2014 Fiesta is now EPA-certified at 41 mpg highway and that its small car achieved an impressive 30 mpg in the city and 34 mpg combined. These numbers make the 2014 Ford Fiesta the only subcompact car to surpass 40 mpg. According to Ford, two technologies helped the new Fiesta achieve these impressive fuel economy numbers – its advanced aerodynamics but also the dry, dual-clutch PowerShift automatic transmission.
The Fiesta features the SFE package that adds rear spoiler, side air deflectors, underbody shields, lower grille blockers, low-rolling-resistance tires and cruise control. Thanks to all the elements, the vehicle needs less fuel to push the car through the air at speed. Regarding the PowerShift transmission, this consists of two manual transmission (in the same case) that work in parallel.
Each has its own independent clutch unit controlled by computers, and fast-acting electromechanical actuators that shift the gears. “The 2014 model is shaping up to be a game changer for Fiesta,” said Liz Elser, Ford Fiesta marketing manager.
“With the addition of Fiesta ST and the award-winning 1.0-liter EcoBoost, we have fantastic performance and fuel efficiency. But with today’s news, buyers will have a fuel-efficient Fiesta no matter which they choose.”
Set to be unveiled at the 2012 Los Angeles Auto Show, the new Ford Fiesta is expected to make waves in its segment thanks to its fuel economy (40-plus mpg), new looks as well as special features and technology.
Mark Fields, Ford president of The Americas, remarked that customers are seeking expressive and fun cars that also offer best-in-class fuel economy – attributes that are all found in the Fiesta, a car that raises the bar higher for small cars in North America. He disclosed that the goal for the development of the new Fiesta was to take a car that already leads in terms of performance, fuel efficiency, personality and connectivity -- and make it even better.
Thanks to Ford’s new award-winning 1.0-liter EcoBoost engine, the new Ford Fiesta is able to deliver a class-leading fuel economy. This engine is seen to allow the new Fiesta to return more than 40 miles per gallon. This was much expected from a new mill that managed to win both the Popular Mechanics 2012 Breakthrough Award and Engine Technology International's International Engine of the Year Award in Europe.
This high level of fuel efficiency means that the new Ford Fiesta could be the most fuel-efficient non-hybrid subcompact in America. Moreover, this makes the Fiesta a glaring example of the carmakers’ commitment to offer the most fuel-efficient vehicles, whether cars, trucks or SUVs.