2014 Kia Soul gets 5-star rating from NHTSA

Article by Anita Panait, on December 24, 2013

The United States National Highway Traffic Safety Administration has awarded the 2014 Kia Soul with a 5-Star overall safety rating. Thanks to the vehicle’s extensive list of standard safety features as well as use of high-tensile steel, Soul received 5 stars in the frontal and side impact tests and four stars in the roll-over test.

Around 66 percent of the 2014 Kia Soul’s chassis utilizes either Ultra High Strength Steel (35 percent) or High Strength Steel (31 percent). The latest model also provides vehicle protection thanks to its standard safety features and technology like six standard airbags -- dual advanced front and front seat-mounted side air bags, full-length side curtain air bags -- and a four-channel, four-sensor Antilock Brake System (ABS) with Electronic Brake Force Distribution (EBD). The ABS with EBD considers vehicle load and weight distribution and then applies the right stopping force to improve control and stability.

Other standard safety equipment for the 2014 Soul includes Hill-start Assist Control (HAC), Tire Pressure Monitoring System (TPMS), Electronic Stability Control (ESC) and a Traction Control System (TCS). The TCS employs brake and engine torque intervention to improve traction during launch and acceleration even on slippery road surfaces.

Once the ABS detects a wheel slip, it then sends a signal to the engine control unit to adjust torque output accordingly. The TCS senses when one or more wheels is spinning faster than the vehicle's speed, and will apply the brakes if necessary.

“Soul’s 5-star safety rating speaks to Kia’s commitment to our customers,” said Michael Sprague, executive vice president, marketing & communications at Kia Motors America. He remarked that Kia “took a great deal of care” with the design and engineering of the 2014 Soul, with NHTSA’s testing validating the effort. The 2014 Kia Soul starts at $14,700.

Famous for the close link among its concept cars and production models, Kia Motors played it safe with the 2014 Soul. When the wild Track'ster concept made its premiere in 2012, Soul aficionados and critics alike asked Kia to transform fantasy into reality. With a year and a half from design freeze to production, the platform was set for the brand-new Soul and a considerable lot of the concept's dynamic design cues can be located in the production car. Tom Kearns, boss designer at the California studio compared the Track'ster to a bulldog and that theme is conveyed from any angle of the brand-new Soul.

The brand-new Kia Soul was one of the more challenging tasks that they’ve taken on. Hitting the correct harmony between the majestic design of the present vehicle with the voluminous proportions and position of the Track'ster was disconcerting. It ended up being a really collective effort with direction from Peter Schreyer in Frankfurt and help from their studio in Korea. In the end, they’ve kept the quintessence of Soul while injecting it with more presence inside and out.

The upright position, squared shoulders and exclusive fender flares are immediately noticeable as Soul features. Fusing an elongated 101.2-inch wheelbase (up 0.8 inches), total width that is widened to 70.9 inches (added by 0.6 inches) and a similar total height of 63.4 inches, adds a bolder edge to the brand-new Soul's look. Similarly, the wraparound greenhouse, high-mounted tail lights and tall ride stature are all trademark design components.

Elite touches such as available LED front positioning lights and rear LED "halo" lights hint at the connection of the Soul to siblings within the Kia lineup that share comparative design cues, like the 2014 Sorento CUV and 2014 Forte vehicle.

Press Release

2014 KIA SOUL EARNS NHTSA 5-STAR SAFETY RATING

Kia Motors America’s (KMA) popular urban passenger vehicle, the all-new 2014 Soul, has earned the National Highway Traffic Safety Administration’s (NHTSA) 5-Star overall safety rating. With its extensive list of standard safety features and use of high-tensile steel, Soul earned five stars in the frontal and side impact tests and four stars in the roll-over test. Starting at $14,7001, the Soul offers families fun and funky design with loads of available features at a great value.

An impressive 66 percent of the all-new Soul’s chassis utilizes either Ultra High Strength Steel (35 percent) or High Strength Steel (31 percent). The 2014 model offers consumers invaluable protection in the form of standard safety features and technology, including six standard airbags (dual advanced front and front seat-mounted side air bags, full-length side curtain air bags) and a four-channel, four-sensor Antilock Brake System (ABS) with Electronic Brake Force Distribution (EBD), which takes into account vehicle load and weight distribution and applies the appropriate stopping force to improve control and stability. Additional standard safety equipment for Soul includes Hill-start Assist Control (HAC), Tire Pressure Monitoring System (TPMS), Electronic Stability Control (ESC) and a Traction Control System (TCS).

In conjunction with the ABS, the TCS uses brake and engine torque intervention to enhance traction during launch and acceleration on slippery road surfaces. If the ABS system detects wheel slip, it signals the engine control unit to adjust torque output accordingly. TCS also senses when one or more wheels spin faster than the vehicle's speed, and if necessary, applies the brakes accordingly. Working together, the two systems limit wheel spin and help the driver maintain control.

Working with the standard ABS with EBD and TCS, the ESC system can apply individual brakes selectively to help control oversteer and understeer as needed to help the driver maintain control on slippery surfaces or during certain emergency maneuvers.

The Base Soul comes standard with a long list of features that set it apart from the competition. Power windows, door locks and heated outside mirrors, a telescoping steering wheel and a six-speaker AM/FM/MP3 audio unit are all standard. Bluetooth® hands-free wireless technology2, SiriusXM satellite radio3 with three months complimentary service and USB/AUX inputs round out the Base Soul’s impressive audio/infotainment equipment. Desirable options include remote keyless entry, 16-inch alloy wheels, cruise control and a six-speed automatic transmission.

Kia: One of the World’s Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and one of the lowest costs of ownership in the industry. Kia recently moved up in the exclusive ranking of Interbrand’s “Top 100 Best Global Brands” after joining the list for the first time last year, and the company is poised to continue its momentum after delivering seven all-new or significantly redesigned vehicles to showrooms in 2013. Over the past decade, Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 14,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Cadenza premium sedan, Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, Forte sedan, Forte5, and Forte Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

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