Nissan Motor Co. will deliver three of its new Versa Note hatchbacks in a box from Amazon.com in the next few days – a short-lived gimmick that is part of a larger promotion for the hatchback via the Web site. Nissan started selling the Versa Note this summer without doing a major national ad campaign, and is now giving $1,000 Amazon.com gift cards to the first 100 customers who purchase the car through an Amazon.com link to a Nissan dealer.
However, only three of those 100 buyers will receive their Notes packaged in giant Amazon.com boxes. Customers will receive a notification from the carmaker that their Notes are being delivered by Amazon.
Vinay Shahani, Nissan's director of marketing communications and media, remarked that they are trying “some new ideas," saying that the promotion is an experiment. He remarked that it is a way to “dip [their] toes into the idea of co-branding to build a buzz."
According to Shahani, Amazon.com customers can shop for a Note online and browse at a product page about the hatchback while viewing any product on the site. Customers seeking for more information about the Versa Note are directed to a Nissan factory Web site, where they will be connected to a dealership. Nissan will present the gift cards after confirming that the customer has taken delivery of the Note.
Aside from the Amazon partnership, Nissan is also venturing into other marketing approaches. For instance, through the music video Web site VEVO, the Note will be featured in music videos that the Japanese carmaker is producing for three emerging artists. Nissan has also managed to be the exclusive carmaker to advertise on Apple’s new iTunes Radio service.
Nissan Versa, which has been the sales and share leader for the longest time in the ruthless United States entry-level segment, gets a rebirth with the debut of the brand-new 2014 Nissan Versa Note. The second-generation hatchback is marked down at Nissan's U.S. merchants in Summer 2013 and gives notice that in a time of changing customer needs and expectations, Versa plans to stay far ahead of the rest of the entry-level pack.
Al Castignetti, VP and general manager, Nissan Division, Nissan North America, Inc. stated that the entry segment is broadening with new models and nameplates and it's insufficient to provide value alone. The all-new Nissan Versa Note shakes up the segment by fulfilling both the emotional and rational demands with components that are genuinely unforeseen in the segment - such as smooth styling and cutting-edge innovation features like the Around View Monitor parking assist system at a reasonable cost.
The brand-new Nissan Versa Note will accompany the Versa family, which includes the top-of-the-line entry car in America, beginning at $11,990 USD MSRP. The Versa Note has its own exclusive look, feel and increased hatchback values. It carries the Note designation utilized in other worldwide Nissan markets, as well as the PURE DRIVE mark, classifying it as having low CO2 emissions and tremendous fuel effectiveness.
Nissan Versa Note is available with a range of well-equipped grade levels: S, S Plus and SV, alongside the first-class SL Packages. Each is furnished with a state-of-the-art 1.6-liter DOHC 4-cylinder engine with dual fuel injection and Twin CVTC (Continuously Variable Timing Control).