2014 Peugeot 308 now available in the United Kingdom with a price of £14,495

Article by Anita Panait, on January 3, 2014

Peugeot is now selling the critically acclaimed Peugeot 308 in the United Kingdom. Bearing a very desirable design, excellent environmental performance and best-in-class driving dynamics, the Peugeot 308 has been shortlisted for the prestigious European Car of the Year 2014 award. From development to sales, to customer service and to ownership, the Peugeot 308 is certainly a car worth purchasing.

“Last year was a huge success for our business, and the arrival of the New 308 – plus a number of other great cars – ensures 2014 will build on that solid foundation,” remarked Tim Zimmerman, Managing Director of Peugeot UK.

Underpinning the new Peugeot 308 is the innovative Efficient Modular Platform 2 (EMP2), which has incorporated 116 patented technologies. This new architecture has made the new 308 to be lighter than before, with weights savings of up to 140kg compared to its predecessor.

New 308 is available with eight advanced engines, allowing the car to lead its segment in terms of environmental performance. Depending on the model, the stated fuel economy can be up to 91.1mpg with carbon dioxide emissions as low as 82g/km.

The new Peugeot will feature a premium ‘i-Cockpit’ interior – boasting of driver-focused uncluttered dashboard complemented by an advanced touch-screen infotainment system.

The system features a large 9.7-inch screen, allowing drivers to easily control everything from climate control to audio system. The new 308 also boasts of a 420-liter boot space when the rear seats are positioned upright. It also features cup holders and storage spaces.

Peugeot 308 is available in four trim levels, Access (from £14,495), Active (from £17,195), Allure (from £18,645) and Feline (from £20,995).

With compact dimensions of 4.25 m in length and 1.46 m in height, the new Peugeot 308 definitely belongs to the C segment. Despite its compact measurements, the new 308 offers a roomy interior that is also large enough to set aside 470 liters for the boot. With its strong attributes, the new 308 is a strong alternative for customers in the C segment.

Gilles Vidal, Design Director for Peugeot, remarked that the new Peugeot 308 comes with a pure and technological exterior design that conveys high strength and high quality.

The compact length of the new 308 is complemented by its well-balanced proportions, allowing this new offering from France to don a sophisticated presence on the road. Its front end is defined by an evolved version of Peugeot’s 'floating' front grille as well as by as a strong lighting signature. Majority of the available trim levels are fitted as standard with slim full-LED headlamps. The rear end, meanwhile, is defined by the three Peugeot 'claws' visually made possible by the rear LED lamps.

Vincent Devos, New 308 Product Manager at Peugeot, quipped that the interior of the compact vehicle is characterized by a refined styling, as complemented by the so-called Peugeot i-cockpit, a front cabin area that isn’t just innovative, but is also intense and intuitive.

Press Release

TODAY’S THE DAY: NEW PEUGEOT 308 NOW ON SALE FROM JUST £14,495

The wait is over. The critically acclaimed New 308 from Peugeot is officially on sale from today.

The stunning new vehicle – already shortlisted for the prestigious European Car of the Year 2014 award – signals the start of a new era for Peugeot. It will see even greater focus on design-led desirable cars, outstanding environmental performance and best-in-class driving dynamics.

Underlying everything is a determination to bring a new level of quality to the Peugeot ownership experience, including exceptional customer service from Dealers.

Tim Zimmerman, Managing Director of Peugeot UK, commented: “This is a genuinely exciting time to be leading Peugeot. Last year was a huge success for our business, and the arrival of the New 308 – plus a number of other great cars – ensures 2014 will build on that solid foundation.”

The New 308 is a Peugeot like no other and at its heart is the innovative Efficient Modular Platform 2 (EMP2). The car is the first new Peugeot to benefit from this advanced architecture, which has incorporated 116 patented technologies.

It has allowed the New 308 to be lighter than ever, up to 140kg compared to the predecessor model. Coupled with eight advanced engines, the result is segment-leading environmental performance. Depending on the model selected, fuel economy can be as high as 91.1mpg with CO2 emissions as low as 82g/km. The New 308 is also an exceptional car to drive thanks to its advanced steering and damping technology.

One of the features which makes the New 308 so desirable is its premium ‘i-Cockpit’ interior. Driver-focused like nothing else in the segment, and with a notably uncluttered dashboard, it offers one of the most technically advanced touch-screen infotainment systems on any new car. With a large 9.7-inch screen size, this intuitive interface allows the user to control everything from the climate control to the audio system.

The car is also exceptionally practical. The 420-litre boot space with the rear seats upright is the largest in the segment, and supplemented by generous-sized cup holders and storage spaces located around the cabin.

Running costs, particularly for corporate customers, are a key consideration when choosing a car. The good news is that the New Peugeot 308 scores just as highly there as it does everywhere else. The fuel-efficient range of engines means less time spent filling up on forecourts, while the CO2 classifications means low VED road tax bandings.

Furthermore, with a residual value from CAP that’s up 9% compared to the outgoing model, the New 308’s predicted resale value is ahead of several key rivals and the segment average.

The New 308 is available in four trim levels, Access (from £14,495), Active (from £17,195), Allure (from £18,645) and Feline (from £20,995).

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