The diesel-powered 2014 Ram 1500 pickup is now EPA-rated at 20 city/28 highway/23 combined mpg, as disclosed at the agency’s fueleconomy.gov Web site. The Ram 1500 EcoDiesel is rated at 20 mpg in the city and 23 mpg combined city and highway. Its sister variant, the Ram 1500 HFE with a 3.6-liter V-6 gasoline engine, is EPA-rated at 18 city/25 highway/21 combined.
This means that the Ram pickup boasts of the two highest fuel economy ratings among full-sized pickups. Chrysler started building Ram 1500 EcoDiesels late January at its Warren Truck Assembly Plant in suburban Detroit, expecting to start rolling them out in March. The carmaker said it started taking orders from dealers on February 7, 2014.
The Ram 1500 EcoDiesel is powered by a 3.0-liter diesel V-6 supplied by Fiat subsidiary VM Motori SpA, providing 240 hp of output and 420 pounds-feet of torque. It is paired to an eight-speed automatic transmission.
The exhaust of the 3.0-liter diesel V-6 is treated with urea to cut emissions of oxides of nitrogen that causes smog. The onboard urea tank must be refilled every 10,000 miles. Chrysler executives expressed confidence that there will be a strong demand for a diesel light-duty pickup, the first to be offered in North America since GM marketed them in the mid-1990s.
Ram brand chief Reid Bigland expects that the diesel versions of Ram 1500 will account for up to 30 percent sales. The Ram 1500 EcoDiesel has a starting price of $30,465, including delivery.
The new Ram 1500 is Ram Truck's newest entry into the competitive full-size yet light-duty pickup truck segment. The new Ram 1500 represents Ram Truck's first replication of its most recognized truck model since the 2011 birth of the Ram nameplate.
According to Fred Diaz, president and CEO for Chrysler Group LLC's Ram Truck Brand & Chrysler de Mexico, what began for the Ram 1500 as a mild refresh quickly turned into it becoming best-in-class when it comes to fuel economy and capability. He guarantees that customers will experience a completely new truck complete with the technology and the features that are not offered somewhere else.
Moreover, the 2013 Ram 1500 boasts Ram's latest innovation of its full-size, body-on-frame truck architecture, which was engineered, designed, and executed with the goal of striking the "Guts and Glory" mindset's emotional chords. This mindset is just the kind that enthusiasts and potential buyers have.
When it comes to form and function, the 2013 Ram 1500 communicates a boldness, valor, power-oriented capability, and virtue that no other vehicle in its class has, yet it does so functionally and aesthetically, at a different level.
Furthermore, the full-size light-duty pickup truck segment evolved from one of acceptable efficiency and brute capability to one of an engineering and execution marvel that combines desirable configurations, capability, size, refinement, technology, efficiency, and quality.