Interested buyers for Ram’s 2014 heavy-duty pickup line could now have their units powered by an optional 6.4-liter V-8 engine or as an optional light-duty diesel engine that the brand announced in February for its 2014 Ram 1500. Ram’s new optional engines are part of the brand’s strategy to increase its market share in the pickup segment in the United States.
Ram is also offering new features like front-end park assist and an available rear air suspension system. In the first five months of 2013, Ram posted a 23-percent year-on-year increase in pickup sales to 140,675 units, allowing it hike its market share by 1.1 percentage points to 16.5 percent. The new set of powertrains was announced at Chrysler's Chelsea Proving Grounds, where it is hosting journalists and previewing new models.
The new optional 6.4-liter V-8 gasoline engine for the 2014 Ram provides up to 410hp of output and 429 pounds-feet of torque. This optional engine was developed to better compete against Ford's 6.2-liter gasoline V-8. It also gives the brand a heavy-duty engine option between its 5.7-liter Hemi V-8 and its 6.7-liter Cummins diesel.
The brand is also shifting its 2500 heavy-duty pickup to a five-link coil suspension system similar to that on the 1500. Ram’s 3500 pickups, however, will still be using rear leaf springs. An optional air suspension system, similar to that on the 1500, will be made available on 2500 and 3500 models. Heavy-duty pickups powered by the 6.7-liter Cummins diesel will have an optional dual alternator setup available for the 2014 model year, which provides up to 440 amps of electrical power.
Pickups powered by the new 6.4-liter V-8 gasoline engine will have an optional dual alternator system providing up to 380 amps of electrical power. The 2014 Ram 2500 Heavy Duty will have a starting price of $30,695, including shipping. Ones powered by the 6.4-liter Hemi option will have a starting price $1,495 more than a similarly equipped Ram heavy duty powered by a 5.7-liter engine.
Pricing for the 2014 Ram 1500 starts at $24,200, plus $1,095 destination. The exclusive V-6 EcoDiesel with TorqueFlite 8-speed automatic transmission is priced $2,850 greater than a similarly equipped Ram 1500 with a 5.7-liter HEMI V-8 with Torqueflite 8 speed transmission.
For the 2014 model year, the Ram 1500 managed to keep its rugged yet handsome exterior looks, its award-winning interior and best-in-the-segment technologies. Moreover, each Ram 1500 truck has its own special content designed to match each model’s styling.
The latest iteration of the Ram 1500 is now available in 12 different colors, two of which are basically new to the palette. The new colors -- Blue Streak and Granite Crystal – are available in either monotone two-tone, depending on the model picked by the customer.
Making the 2014 Ram 1500 quite appealing with customers is the fact that it comes with a five-year /100,000-mile Powertrain Limited Warranty, which includes the cost of all parts and labor necessary to fix the engine, transmission and drive system. Moreover, Powertrain Limited Warranty covers free towing to the nearest Ram dealer, should it be necessary. Likewise, the warranty also is transferable within the warranty period, which means second owners could still avail of the coverage.
Of course, the new Ram 1500 still comes with the standard three-year / 36,000-mile Basic Limited Warranty that includes bumper-to-bumper coverage, from the body to the electrical system.
Ram has made sure that the 2014 iteration of its best-selling full-size light-duty pickup truck is of high quality, as confirmed through the Chrysler Technology Center's scientific labs -- Noise/Vibration/Harshness Lab, Electromagnetic Compatibility Facility, Wind Tunnel and the Road Test Simulator (RTS) -- in Auburn Hills, Michigan.