2014 Toyota Corolla gets marginal rating on IIHS small overlap test

Article by Anita Panait, on October 4, 2013

The redesigned 2014 Toyota Corolla failed to score good ratings on the small overlap crash test conducted by the Insurance Institute for Highway Safety. The overhauled compact Corolla received a "marginal" score on the small overlap test, which simulates a 40 mph crash in which the driver-side corner of a vehicle hits an object like a utility pole or tree.

IIHS introduced the new test partly because around 25 percent of highway deaths caused by head-on collisions result from small overlap crashes. The 2014 Corolla’s marginal score in the small overlap test rendered it unqualified to receive any IIHS honors in 2014, when an "acceptable" or "good" score on the small overlap test is a prerequisite for either Top Safety Pick or Top Safety Pick+ honors. The 2014 Corolla’s failure to get a good score is also a blow for Toyota, which has been struggling with the test since it was launched in 2012.

Three Toyota vehicles -- the Toyota Camry sedan, the Prius V hybrid and RAV4 crossover – all received "poor" ratings on the small overlap test for 2013.

The Japanese carmaker defended its safety reputation by noting that it has 21 cars with Top Safety Pick honors for 2013 -- more than any other carmaker.  The ratings for 2013, however, are based on traditional frontal, side and rollover crashes.

IIHS, however, has changed its criteria for 2014, which means those models might lose the honors unless they do well in small overlap crashes. Toyota said in a recent statement that it is working to make its cars safer, but questioned whether the small overlap test is realistic. Toyota spokesman John Hanson remarked they need to be confident that the changes needed to accommodate the new IIHS tests will improve overall safety in real world crashes.

The brand-new 2014 Corolla includes dramatically intensified components of style, quality, design and craftsmanship, while building upon the superb Toyota Corolla status for dependability, productivity and functionality, giving Toyota's freshest compact the most stunning and skilled Corolla yet.

Corolla for the World: 47 years, 154 Countries, Built in 16 Locations, Immeasurable Impact

With around 40 million units sold, the Toyota Corolla is the smash-hit car nameplate in the world, and this year marks its 47th year availability on the market. Since the Corolla first debuted in Japan in 1966, it has been performing a dominant role in the motorization of Japan, and its worldwide prominence has significantly affected transportation all through the rest of the globe. The worldwide extent of Corolla now finds it produced in 16 locations and purchased in 154 nations. The Toyota Corolla's allure as an international vehicle is established in an product ideology created by Tatsuo Hasegawa, the first Corolla's main engineer, who looked "to create a vehicle that brings happiness and well-being to individuals around the globe."

Because of over 40 years on the market fulfilling client demands, this compact vehicle has formed into a pillar supporting Toyota's storied reputation for quality, vitality, and unwavering dependability. The Corolla, perhaps more so than any other Toyota sold all around the world, has been the answer for client in the market for a solid, effective, and affordable compact car.

In creating this new eleventh generation of Corolla, Toyota engineers and designers depended on exhaustive consumer input to help shape key components of the product on a worldwide scale. Clients highlighted the striking significance of car design on product perception in the market.

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