Sales will begin this August in the U.S. for the 2015 Alfa Romeo 4C Spider, which has a starting price of $65,495, according to Fiat Chrysler Automobiles. This hand-built convertible will be the second model from Alfa Romeo that’s launched in the U.S. after the 4C coupe that kickstarted the brand’s comeback in 2014.
The automaker’s plant in Modena, Italy, produces both the 4C coupe and 4C Spider. They will have a combined output this year of only 2,500 vehicles. Sales in North America this year of these two models are predicted to be from 800 to 1,000 units. For the 4C Spider, the following equipment is available as options: carbon fiber halo (priced at $2,750), racing exhaust package ($3,000), and carbon fiber hardtop ($3,500).
There is sure to be a shortage as Fiat Chrysler had just 30 Alfa 4C coupes in its U.S. inventory at the start of June for its 120 dealers in the country. During a preview of the 4C Spider, Alfa Romeo officials said that building a 4C takes six weeks and it only takes 17 days to sell and deliver one in the U.S. Due to the short supply, FCA has decided to delay the opening of additional dealerships in the U.S. for Alfa Romeo.
It’s anticipated that by the end of the first quarter of next year, there will be 200 Alfa Romeo dealers in the U.S. At this point, an all-new Alfa midsize sport sedan will start selling. The unveiling of this new sedan is scheduled to take place on June 24 in Milan, Italy, when Fiat Chrysler will celebrate the reopening of the Alfa museum as well as the 105th birthday of the brand.
This rear-wheel drive sedan, which will be known as the Giulia, is built on the same platform as the one used by the Maserati Ghibli. According to Alfa Romeo North America head Reid Bigland, the sedan’s design and engineering were planned to make it superior to its rivals built by BMW, Audi, Porsche, and Mercedes.
At the 4C Spider preview last Friday, Bigland said that the market is “ripe” to get an alternative to premium priced German sedans. Citing California specifically, Bigland said that there’s an opportunity in certain places to offer models that are not commonly seen in the streets. This midsize sedan is just one of 8 new models that Alfa Romeo intends to launch around the world.
The company’s investment for this endeavour costs around $6 billion. It has set a goal to sell 400,000 vehicles around the world by 2018. In North America alone, the brand aims to sell 125,000 to 150,000 every year. What follows the sedan’s launch is a midsize SUV that will rival the BMW X3, Audi Q5 and Porsche Macan.
There will also soon be a bigger Alfa SUV, ensuring that the brand is represented in the top three luxury segments in the globe. Since the 4C coupe started selling in the U.S. in 2014, there have been 386 units sold. Of this number, 295 units were sold from the start of the year through May. The 4C is priced from $55,495.
But there’s a special launch edition of the 4C that has a price tag of $69,995. According to Richard Cox, director of Alfa Romeo North America, majority of those who buy the 4C are true Alfa fans and have been collectors for a long time now.
A typical 4C buyer is 45 years old and earns much higher than $200,000. The automaker is hopeful that the 4C will re-establish the brand’s lofty reputation when it comes to luxury, racing, and performance. However, analysts are willing to bet that the investment plan that FCA approved for Alfa Romeo will pay off.