Aston Martin plans to make a comeback for the Lagonda nameplate. This historic and traditional nameplate will see a revival in the latest super saloon but in a limited offering. The Lagonda has been proudly known to be the mark when it comes to being the ‘finest of fast cars’.
The Lagonda though will only be made available in the super saloon that is marketed to the Middle East market, mainly due to the increasing demand. This particular offering follows many other Aston Martin releases that have continuously been grabbing headlines like the One-77 hypercar and V12 Zagato.
This particular announcement also follows on the heels of the CC100 Speedster Concept which many have said is the ultimate Q manufactured by the brand. Originally part of the company’s centenary celebration, the CC100 Speedster Concept had a revival of its own through two customer commissions mainly as a result of the very exceptional demand.
The new model being released is generally based on the flexible VH architecture. However, it also uses William Towns-designed 1976 Lagonda as a template but continues to have the same radical engineering techniques used in many of the recently released series by Aston Martin and even makes use of a carbon fiber as the main material for the body panels.
The new super saloon remains to be hand-built by the best craftsmen and crafts women of the company at its Gaydon, Warwickshire facility. This is the same facility that was built specifically for the production of the One-77 hypercar. This luxury super saloon is being released on a limited series sale that will be solely by invitation.
As such, the exact pricing detail will remain to be confidential although it will still be based on the different factors like quality, level of luxury, and exclusivity.
Design Director for Aston Martin, Marek Reichman, disclosed that the launch of this super saloon to the Middle East markets marks an exciting moment for the company and the meticulous customers who not only expect luxury for their Aston Martin but a degree of personalization as well.
Much like the One-77 and V12 Zagato, this luxury saloon was made with the idea that it is an example of automotive art. Reichman concludes that the new super saloon was designed and created with what the previous Lagonda super saloons stood for. In honor of that, this is the reason why the new and exclusive model carries the Lagonda nameplate.