Dodge will be offering “one-of-one” customized Vipers to customers starting February 2015. Customers could order these custom Vipers through dealers using a special concierge service that allows them to directly track their car while it is being ordered, built and shipped.
The custom Viper comes with personalized name tag embossed into the instrument panel and could be availed in a new GTC trim level in over 25 million distinct build combinations.
The free custom service prevents customers from ordering a GTC car with the same features and specs, according to Dodge brand chief Tim Kuniskis. The hand-built Viper can be availed using any of the 8,000 exterior colors, 24,000 hand-painted custom stripes, 10 wheel options, 16 interior trims and six aerodynamic packages.
Dodge, however, has put some limitations on aerodynamics packages to ensure that a customer wouldn’t pick options that would degrade its performance and handling. Dodge has tapped a concierge to serve as a liaison between consumers and its Conner Avenue site in Detroit for the program.
Kuniskis said the concierge will be available to chat with customer interested in checking on their vehicle, and will shoot photos and video as their vehicle is being built. Customers could start ordering their custom Vipers Feb. 9. The GTC model will have a starting price of $96,995, including $2,000 for delivery.