Dodge will be offering “one-of-one” customized Vipers to customers starting February 2015. Customers could order these custom Vipers through dealers using a special concierge service that allows them to directly track their car while it is being ordered, built and shipped.
The custom Viper comes with personalized name tag embossed into the instrument panel and could be availed in a new GTC trim level in over 25 million distinct build combinations.
The free custom service prevents customers from ordering a GTC car with the same features and specs, according to Dodge brand chief Tim Kuniskis. The hand-built Viper can be availed using any of the 8,000 exterior colors, 24,000 hand-painted custom stripes, 10 wheel options, 16 interior trims and six aerodynamic packages.
Dodge, however, has put some limitations on aerodynamics packages to ensure that a customer wouldn’t pick options that would degrade its performance and handling. Dodge has tapped a concierge to serve as a liaison between consumers and its Conner Avenue site in Detroit for the program.
Kuniskis said the concierge will be available to chat with customer interested in checking on their vehicle, and will shoot photos and video as their vehicle is being built. Customers could start ordering their custom Vipers Feb. 9. The GTC model will have a starting price of $96,995, including $2,000 for delivery.
The new SRT Viper boasts of a new timeless exterior design that marries modern execution with evolutionary refinement. It is the first Viper to feature lightweight yet strong materials for a number of parts like carbon fiber for the hood, roof and decklid as well as aluminum for the door panels. These parts allow the new SRT Viper to be lighter, more stable in high speeds and more aerodynamic (with .364 coefficient of drag value).
With the redesigned Viper badge – dubbed as "Stryker" by the Viper Club of America -- in the center, the forward-hinged bonnet allows for easy access to several service points and to the SRT-engineered V10 engine.
Meanwhile, the unmistakable silhouette of the iconic supercar – as defined by its classical low-stance and the extreme cab rearward proportions -- makes its comeback on the new SRT Viper. Also returning to the latest SRT Viper are dramatic fender "gills" that help draw heat from the engine bay.
For the 2013 model year, the Viper reinterprets the traditional "double-bubble" roof configuration, which maximizes headroom for both the driver and passenger while maintaining a low frontal area. This double-bubble roof allows occupants to wear helmets during a competitive drive.
On the other hand, the new SRT Viper is provided with dual-function, bi-xenon projector headlamps and white LED daytime running lamps and LED turn signals in a "snake eye" layout. Thanks to the functional "blisters" in the 70-mm projector headlamp lenses, the new Viper delivers a three-dimensional view for a more characteristic glare.
Moreover, the lower-front grille of the SRT Viper visually evolves the traditional Viper low-profile cooling opening and now features a refined V-shape structure.