2015 Dodge Viper GTC custom model announced, starts at $96,995

Article by Christian A., on January 13, 2015

Dodge will be offering “one-of-one” customized Vipers to customers starting February 2015. Customers could order these custom Vipers through dealers using a special concierge service that allows them to directly track their car while it is being ordered, built and shipped.

The custom Viper comes with personalized name tag embossed into the instrument panel and could be availed in a new GTC trim level in over 25 million distinct build combinations.

The free custom service prevents customers from ordering a GTC car with the same features and specs, according to Dodge brand chief Tim Kuniskis. The hand-built Viper can be availed using any of the 8,000 exterior colors, 24,000 hand-painted custom stripes, 10 wheel options, 16 interior trims and six aerodynamic packages.

Dodge, however, has put some limitations on aerodynamics packages to ensure that a customer wouldn’t pick options that would degrade its performance and handling. Dodge has tapped a concierge to serve as a liaison between consumers and its Conner Avenue site in Detroit for the program.

Kuniskis said the concierge will be available to chat with customer interested in checking on their vehicle, and will shoot photos and video as their vehicle is being built. Customers could start ordering their custom Vipers Feb. 9. The GTC model will have a starting price of $96,995, including $2,000 for delivery.

The new SRT Viper boasts of a new timeless exterior design that marries modern execution with evolutionary refinement. It is the first Viper to feature lightweight yet strong materials for a number of parts like carbon fiber for the hood, roof and decklid as well as aluminum for the door panels. These parts allow the new SRT Viper to be lighter, more stable in high speeds and more aerodynamic (with .364 coefficient of drag value).

With the redesigned Viper badge – dubbed as "Stryker" by the Viper Club of America -- in the center, the forward-hinged bonnet allows for easy access to several service points and to the SRT-engineered V10 engine.

Meanwhile, the unmistakable silhouette of the iconic supercar – as defined by its classical low-stance and the extreme cab rearward proportions -- makes its comeback on the new SRT Viper. Also returning to the latest SRT Viper are dramatic fender "gills" that help draw heat from the engine bay.

For the 2013 model year, the Viper reinterprets the traditional "double-bubble" roof configuration, which maximizes headroom for both the driver and passenger while maintaining a low frontal area. This double-bubble roof allows occupants to wear helmets during a competitive drive.

On the other hand, the new SRT Viper is provided with dual-function, bi-xenon projector headlamps and white LED daytime running lamps and LED turn signals in a "snake eye" layout. Thanks to the functional "blisters" in the 70-mm projector headlamp lenses, the new Viper delivers a three-dimensional view for a more characteristic glare.

Moreover, the lower-front grille of the SRT Viper visually evolves the traditional Viper low-profile cooling opening and now features a refined V-shape structure.

Press Release

Dodge Offers Industry-first '1 of 1' Viper Exclusivity and New Order Concierge Service

Dodge is giving its Viper flagship an unprecedented level of exclusivity, announcing a new custom Viper GTC model and a new program that gives Viper customers the opportunity to create their very own one-of-one American hand-built exotic performance car, personal concierge and the ability to virtually follow along the build process through the Viper Ambassador website at driveSRT.com. Viper customers can also take a personal tour of the Conner Avenue Assembly Plant in Detroit where their super car is hand built, as well as choose a variety of delivery options.

"The Dodge Viper is an iconic, one-of-a-kind, hand-built American Supercar with a 645-horsepower hand-built aluminum V10, a hand-crafted body comprised of hand-laid carbon fiber, aluminum, magnesium and high-strength steel and a racing pedigree," said Tim Kuniskis, President and CEO, Dodge and SRT, FCA - North America. "Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind."

With 8,000 exterior color options, 24,000 custom stripe colors, 10 wheel options, 16 interior trims and 6 aero packages, there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper. To help buyers confirm their color choice, Dodge will provide a complimentary Viper speed form replica so they can confirm their color selections before their Viper is built.

In September, Dodge announced the 2015 Viper SRT, GT, GTS and TA models, with a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $84,995. Now, for a starting U.S. MSRP of $94,995, the new 2015 custom Viper GTC model features all the content of the new GT model, and adds the ability to customize a '1 of 1' design, a personalized instrument panel badge, Concierge Service and Viper Ambassador Owner's Portal with exclusive sharable content to track the build of the car.

The new 1-of-1 customization program is available exclusively for customer orders (not for dealer stock). No two customers can order the same configuration, including color in the same model year. Dealers will start taking orders in February. Production is scheduled to start at the Conner Avenue Assembly Plant in the second quarter of 2015.

A one-of-a-kind experience; a one-of-a-kind Dodge Viper
To give all enthusiasts the opportunity to try their hand at designing their very own custom Viper, Dodge and SRT will soon unveil a completely new Viper Customizer at www.driveSRT.com. Buyers can choose from thousands of exterior colors and stripe options, pick the perfect set of forged wheels and design their custom interior with any one of 16 different interior trims. While creating their one-of-one, high-performance masterpiece, customers can be inspired by a gallery of sample custom Vipers created by Dodge designers. They can also download a hi-resolution version to create a poster and share their creation with fellow enthusiasts via social media. For a preview of customizable options, visit www.driveSRT.com/2015/viper/1of1.

New Viper Concierge service makes ordering the Snake a snap
Ordering a custom Dodge Viper GTC will be elevated to an exclusive experience thanks to the new Viper Concierge, who will provide an exclusive point of contact throughout the custom Viper build process.

From the time the customer Viper order is placed in the system to the moment they pick up or take delivery of their Viper, the Viper Concierge will provide the new owner behind-the-scenes stories and pictures about their custom, hand-built Viper.

It takes between 140 and 160 hours to hand paint each Viper before it goes to assembly, and owners will get regular updates, including pictures of the meticulous paint process and each phase of the handcrafted assembly. Updates will come via a mobile-friendly personalized website, moderated by the Viper Concierge for each custom Viper owner.

Each new custom Viper owner also will get their own unique login for build status updates, a photo gallery and a Q&A section between the owner and Viper Concierge, which will provide an exclusive experience to celebrate the entry into the Dodge Viper family.

The Viper Concierge will be available to answer questions and provide insights, stories, news and images along the way, providing never-before-offered access to each step of the detailed handcrafted precision that goes into each unique custom Viper.

Customers can watch their Viper being built via the new Viper Ambassador Owner's Portal
Once their new Viper is ordered, buyers will be able to track their Viper as it is built at the Conner Avenue Assembly plant in Detroit via the Concierge Service and website. The VIP Owner's Portal allows customers to follow along the build process of their Viper and get the full Viper VIP treatment, as the Viper concierge will provide weekly updates on the status of their one-of-a-kind supercar. Each weekly update has the ability to be shared with family and friends through social media sites including Facebook, Twitter and Instagram.

Once the vehicle is built, new Viper owners can also decide how they want their vehicle shipped. Customized shipping options include rapid transport, or new owners can choose to pick their Viper up at the Conner Avenue Assembly Plant in Detroit and take a tour of the facility.

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