2015 F-150 launch staggered so Ford can ensure a constant supply of trucks

Article by Anita Panait, on January 22, 2014

Ford Motor Co. will commence building the predominantly aluminum 2015 F-150 in the fourth quarter of 2014 at its Dearborn Assembly Plant. The carmaker will still build the predominantly steel 2014 F-150 until the first quarter of 2015 at its Kansas City site in Missouri. "We're going to stagger the launch," said Ford COO Mark Fields.

According to Ford executives, they are on time with the launch of the F-150 in spite of extensive modifications it must make in its sites as its switches from the current truck. Ford is staggering the launch to ensure a constant supply of trucks. Doug Scott, Ford truck marketing manager, remarked that the prices of the new F-150 would be in the same range as the current model at between $24,500 and $55,000.

Some analysts had speculated that Ford would have to increase its prices because of the switch to aluminum. Ford is switching to aluminum to save weight and as well as to improve fuel efficiency.  Ford said the 2015 F-150 will be up to 700 pounds lighter than the 2014 truck, depending on the model.

According to Scott, the current truck is around 5 percent aluminum while the new F-150 is about 95 percent.  The new F-150 boasts of an aluminum body, aluminum doors, and an aluminum hood. The ladder frame, however, is still made of steel. Joe Hinrichs, Ford president of the Americas, said the carmaker must modify its plants to handle aluminum. The alloys that Ford uses are a thicker gauge than the steel used in the current F-150.

The all-new F-150 is not only the latest offering from Ford but is in fact a reinvention of the most favorite truck in the U.S. Not only is it the most capable of this series but it is the smartest and the toughest. With this, it is able to set the standard as it relates to the future of trucks. This newest model from Ford is able to offer what may be the best mix when it comes to capability, efficiency, and power.

These include the use of cutting-edge materials in order to prevent corrosion and enhance durability and all the way to the use of faster processors to improve driving performance.

Innovation is present as well in the towing solutions implemented and the cargo management. Ford Motor Company Chief Operating Officer Mark Fields revealed that the F-150 has long been known to be Built Ford Tough. This latest version though is not only tough but also smart. He added that while this new model will indeed redefine what trucks will be in the future, it is also another example of the One Ford plan.

Under this strategy, he continued, Ford will create vehicles that are committed to smart design, safety, fuel efficiency, the best quality, and of course, value. Meanwhile Joe Hinrichs, who is the Executive Vice-President of Ford and the President of The Americas, shared the brand has long had a unique connection when it comes to its customers.

The F-150 has, ever since, been able to offer features that are smarter and tougher, he continued. He added that this is combined with capabilities that customers need for work or even for play. Hinrichs said further that the brand made sure that its trucks were manufactured to the highest of standards.

F-150 belongs to the F-Series truck range of the brand. This has been the best–selling truck in the U.S. for 37 straight years. It is also the best-selling vehicle in America for 32 years.

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