Today is an important day for Ford Motor Co. as the first aluminum-bodied 2015 F-150 pickup rolled off the production line at company’s truck plant located in Dearborn, Michigan. According to the American company, the new 2015 Ford F-150 promises to stand for the future of trucks and will bring the latest in smart technologies and state-of-the-art build processes.
For those who don’t know, the truck plant located in Dearborn was closed for almost two months as Ford had to install 500 robots in the body shop. In addition, the Dearborn stamping plant added new press lines that are able to stamp four types of high-strength aluminum alloys in order to reduce the weight of the cab and cargo box.
The paint shop was also updated and Ford added new dirt detection technology and increased robotic automation. Pricing was not officially release, but sources confirmed that for the aluminum-bodied 2015 Ford F-150 the company is raising pricing by $340 to $3,615. The cheapest models will be the F-150 XL, which costs $26,220, including the $1,195 destination charge.
The F-150 XLT starts at $31,980, including shipping while the 2015 F-150 Platinum will start at $52,155. The 2015 Ford F-150 King Range will arrive with a $46,690 price tag, meaning a $3,615 increase. The new 2.7-liter EcoBoost engine will be available for $495 and will generate 325 hp.
F-150 is one of Ford’s F-Series trucks and it was even named America’s bestseller for over 32 years. Now, Ford finally reinvents America’s old time favourite pickup with the new F-150. This new breed of truck is the most capable, smartest and toughest F-150 yet.
It’s easy to describe the new Ford pickup in three words. And that is efficient, capable and powerful. By all means, this combination would surely impress anyone on board or driving the new F-150. Ford used the most durable materials that stop corrosion as well as the most advanced processors for an improved driving performance. The new F-150 also now comes with the most innovative towing and cargo management solutions available so it will be more useful than ever.
Mark Fields talks about F-150’s “Built Ford Tough” potential and how it has now become “smart” and “tough” at the same time. True enough, the new F-150 has changed the future of trucks. This new model represents the company’s One Ford plan, which is to create smartly designed vehicles with the best value. More than anything else, they are also after safety, quality and fuel-efficiency.
Meanwhile, Joe Hinrichs shared his thoughts about Ford’s unique connection with their customers. All this time, the F-150 was able to provide smarter, tougher and capable features that would be the perfect companion whether at work or at play. In other words, the high standards of their customers are the basis of F-150’s fundamental design.
Now more than ever, customers want a pickup that is also a reliable partner everywhere they go. At least that’s how Raj Nair thought about the new approach. He added that in order to give them exactly what they want, Ford created a smartly designed truck with the most advanced engine and materials.
As expected, the F-150’s backbone is built with a fully boxed ladder frame. Now more equipped with high strength steel components, the new truck is significantly lighter yet stronger than ever. In fact, these are the same materials used in commercial transportations and in the aerospace industries. Surprisingly, the high strength, military grade aluminium body has helped them save as much as 700lbs of weight. At this point, we can already assume that the F-150 has improved its towing and hauling capabilities while optimising its efficiency and performance.