2015 Kia Soul EV has a starting price of $33,000 sans fees and incentives

Article by Christian A., on September 12, 2014

The Kia Soul EV will have a price of $33,700 – excluding shipping and government incentives – when the South Korean carmaker rolls out the vehicle in the United States this fall. This means that the Soul EV will have a net price of above $27,000 once an $875 destination fee and a $7,500 federal tax credit for EV buyers is taken into account.

However, the Soul EV is still $5,000 pricier than the Nissan Leaf, which sports a starting price of $22,360 (destination fee and incentives factored in). But Kia is hoping that its offering’s styling, interior space, range and standard navigation system would attract buyers.

In terms of range, the Soul EV’s 93 miles per charge is better than the Leaf’s 84 miles per charge, partly thanks to an HVAC system that conserves energy by directing all heating and cooling to the driver when the car has no passengers.

Michael Sprague, executive vice president of sales and marketing at Kia Motors America, said in a statement that the Soul EV represents “a winning combination.” In the US, Kia is planning to market the Soul EV mainly in California, which regulations compel carmakers to offer zero-emission vehicles.

The South Korean carmaker is also planning to offer a lease on the Soul EV – mulling a 36-month lease starting at $249 monthly, with a down payment of $1,999 to be made at signing. The carmaker said it will disclose a final lease offer once the Soul EV arrives in dealerships.

Rival EVs also offer competitive pricing for 36-month leases. Lease offer for the Leaf this month is $199 monthly with $1,999 due at signing, while terms for the Mitsubishi i-MiEV is $189 per month with $3,388 down.

The bold Soul exterior styling runs through the EV. From the floating roof to the greenhouse resembling wraparound sunglasses, the EV's appearance draws inspiration from the 2012 Track'ster concept vehicle and keeps the original Soul’s classic squared-shoulder wide poise. At first, the Soul EV will come with three colour options: Pearl White lower body with Electronic Blue roof, Caribbean Blue lower body with Clear White roof, and Bright Silver with Clear White roof.

The hallmark two-toned paint motif is limited to the EV, inspired by a comparable treatment to the Track'ster. The exclusively EV front fascia uses a bigger grille to allow for charger ports, and other limited exterior Soul EV design touches include colour accented trims in front and rear fascia, projector headlamps, positioning LEDs, and LED tail lamps. The Eco-Electric fender emblems takes the place of the "Soul" fender adornment of the petrol-powered vehicle, and the Soul EV has its own distinct set of 16” alloy wheels encased with specially designed Super Low Rolling Resistance (SLRR) tyres offering 10% less resistance compared to standard low rolling resistance tyres, improving range.

When unveiled in 2014, the new Soul received acclaim for its superior interior and considerably lower NVH levels. The Soul EV will be immediately identifiable for these exact qualities. Comparable to its petrol-powered relative, a rounded motif permeates the interior, a pleasant contrast to the attractively angular exterior.

Inside, the Soul EV separates itself from its petrol-powered counterpart with trims accented in bright white along the central console and instrument and door panels, creating an airy and contemporary feeling in the passenger room. Standing apart by Kia’s most broad use of eco-friendly materials, the Soul EV received UL's first validation of automotive environmental claim for its 10.9 lbs. eco-friendly organic content of the plastic in the interior. At the centre is the BTX-free paint used on the audio system surrounds, vent bezels, and the floor consoles.

Press Release


Kia Motors America (KMA) today announced pricing for the all-electric version of its hugely popular urban passenger vehicle, the Kia Soul. Offered in two trims, Base and + (Plus), the 2015 Soul EV MSRP will be $33,700 (not including federal tax rebate of $7,500) for the Base and $35,7001 for the Plus (not including federal tax rebate of $7,500). With an expected introductory lease price of $249 per month, the Soul EV boasts best-in-class EPA-estimated range of 93 miles and MPGe4 of 92 miles on the highway and 120 miles in the city (105 miles combined). The Soul EV has also been honored with an industry-first automotive environmental validation by Underwriters Laboratory (UL) for its innovative use of bio-based materials.

"With our iconic urban passenger vehicle's wildly popular style and functionality mated to eco-friendly electric-drive technology that delivers best-in-class range, we're confident that the Soul EV represents a winning combination," said Michael Sprague, executive vice president of sales and marketing, KMA. "And with a starting MSRP of less than $34,000 (not including federal tax rebate of $7,500) and an expected introductory lease price of $249 per month, it represents a compelling value as well."

At $33,700 (not including federal tax rebate of $7,500), the Soul EV Base comes equipped with an array of standard features, including navigation, Rear Camera Display(5), Bluetooth®(6) hands free operation, power windows, power driver's seat, cruise control, 6.6kW on-board charger and an exclusive HVAC system designed to extend driving range by minimizing energy draw. Also, every Soul EV comes standard with UVO EV Services(7), which provide real-time battery-level status, distance to empty, and the ability to search for nearby charging stations. From the UVO EV smartphone app, owners can preset charging time and charging level ratios, as well as precondition the vehicle cabin with remote control of the HVAC presets.

The Soul EV Plus, priced at $35,700 (not including federal tax rebate of $7,500), adds EV-unique leather trimmed seats, which are tri-level heated and ventilated for front passengers, while the rear outboard seats are heated for added comfort. The Plus also includes projection-style fog lamps and power-folding outside mirrors, rounding out the thoughtfully packaged, value-conscious electric vehicle offering.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and surpassed the 500,000 annual sales mark for the second consecutive year in 2013 following the launch of seven all-new or significantly redesigned vehicles. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States. Kia's U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

1 MSRP excludes $800 destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary.

2 Anticipated lease offer terms of Soul EV base model (73222 LX 2.4L I4 6 A/T FWD): $249 per month for 36 months with $1,999 Due at Signing after $7,500 Federal Tax Credit has been applied to reduce cost of lease. Offer for qualified lessees subject to credit approval, dealer participation and vehicle availability. Offer based on Soul EV base model with MSRP of $33,700 . MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary. Lease offered by Kia Motors Finance (KMF). No security deposit required. Incentives not available for other Kia vehicles. Soul EV expected Fall 2014; initially available in certain California markets only with limited availability. Actual limited time lease offer terms and further details to be announced around vehicle launch.

3 Competitive information obtained on Sep. 3, 2014 from fueleconomy.gov.

4 Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle's condition.

5 The Rear-Camera Display is not a substitute for proper and safe backing-up procedures. The Rear-Camera Display may not display every object behind the vehicle. Always drive safely and use caution when backing up.

6 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names are those of their respective owners. A compatible Bluetooth® enabled cell phone is required to use Bluetooth® wireless technology.

7 No subscription fee for UVO eServices. No charge for the UVO eServices app. App uses your smartphone cellular data service. Normal cellular service rates will apply.

** 2015 K900 V8 available in select trims and in select markets with limited availability.

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