The 2014 Beijing Motor Show also saw the debut of the 2015 Peugeot 408, an executive sedan that featuring an elegant and dynamic design. Set to take on the upper Chinese C segment, the 2015 Peugeot 408 follows the company’s new design philosophy highlighted by the lion placed in the middle of the grille, which is an important indication of price and membership for the brand, according to Peugeot.
The 408 was especially developed for China and emerging markets such as Russia and will take on vehicles such as the Ford Focus but also the Volkswagen Lavida. The 408 shares the same styling with the Peugeot 308 a.k.a. the 2014 European Car of the Year, but from the B-pillars back it is completely new.
Moreover, the Peugeot 408 comes with full-LED headlights and is powered by a 1.6-liter THP petrol engine fitted with Stop & Start technology. According to the official press release, the innovative system opens a new Micro-Hybrid "era for DongFeng PEUGEOT. Still, this is not all as the new 408 is also equipped with the "City Park" system and blind spot sensors.
Built for the first time in China and on the EMP2 platform, the new 408 benefits from all of the Group's technological advances, as well unprecedented levels of innovation. Peugeot aims to sell the 408 in China to customers who are around thirty years old and live in an urban area and love the technology.