Ram was to unveil a MY2015 Ram 1500 concept pickup at the Dallas auto show in the honor of the Texas Rangers, featuring distinct exterior badging and bright work draped with the Ranger’s star-and-wheel design. The concept is white with silver trim to evoke the Rangers’ white hats and bright silver badges.
The same treatment can found inside the cabin, featuring special home screens and backgrounds on the 7-inch instrument cluster display and 8.4-inch infotainment system as well as an embedded star-and-wheel badge on the leather center storage console cover and on the canyon brown and tan leather seats.
The concept pickup boasts of four doors with wooden accents made from walnut. The same accents are found on the sliding cover for the smaller center stack storage bin. Likewise, other trim work is done in galvanized metal.
Four real five-peso Mexican silver coins – which were used as basis for the original Rangers’ badge – are embedded into the doors’ walnut accents. The coins’ head side is embedded into the two front doors while the tails side displayed into the two rear doors.
A locking steel box is located within the center stack console. The Texas Rangers concept marks the third new half-ton trim level unveiled by Ram this year, following the a Ram Rebel off-road concept (Detroit auto show) and a Ram Laramie Limited top trim (Chicago auto show).
Texas is the hottest market for pickup, making it a strategic point with the Detroit 3. In 2014, new pickup truck registrations in the state surge 8.4 percent to 348,679 units, according to IHS data.
Texas is also Ram’s largest single market. In fact, around 40 percent of half-ton Ram pickups sold in Texas annually are its state-exclusive Lone Star trim level.