2015 VW Beetle Classic announced, starts at $20,195

Article by Christian A., on September 24, 2014

If you are a fan of the original Beetle but you love modern technology, you’d better know that Volkswagen has just introduced the Beetle Classic model. Set to go on sale this week in the United States, the 2015 Beetle Classic starts at $20,195 for the 1.8T Coupe. That’s right folks, this is the lowest priced Beetle model offered by Volkswagen, with almost $1,500 lower than the Beetle 1.8T automatic.

The Classic trim includes 17-inch Heritage aluminum-alloy wheels, a new rear spoiler as well as three colours – Pure White, Black Uni and Reflex Silver. The interior arrives with a multifunction steering wheel, gear knob and handbrake lever wrapped in leather, Sirius XM Satellite Radio, an RNS 315 navigation system, two-tone brown “Sioux” leatherette and checked cloth seating surfaces.

Volkswagen will also offer the 2015 Beetle Convertible Classic and this model will go on sale early next year with a price tag of $25,995. The Convertible will receive the same interior and exterior features as the Coupe.

Under the hood, there is a 1.8-liter TSI four-cylinder petrol engine that produces 170 hp and 177 lb-ft of torque. The engine is bolted to a six-speed automatic transmission and returns 33 mpg on the highway for the Coupe and 32 mpg for the Convertible.

There is no question that the Volkswagen Beetle has one of the world’s most recognizable auto designs. This is similar to what Ray Ban Aviator, iPhone, and even the Coke bottle, have when it comes to their respective industries. Given that the designs are not only independent and but also recognizable, one big possible question to ask is how to reinvent such a design.

The simple answer is that it is important not only to understand the brand but also the product. Volkswagen Brand Design Director Klaus Bischoff and Volkswagen Group Design Chief Walter de Silva both understand this concept and thus set the objective of “design a new original!” for the Beetle.

For the team though, the thrill was in meeting the challenge. The task started with Bischoff in command and they faced the challenge of giving the new Beetle a design that was truly inspiring. Even at the beginning, the design team knew that the original Beetle profile would have to be developed more especially when compared to the 1998 New Beetle.

The team also put a high priority on dynamic proportions. One interesting aspect was that a number of the team members have their very own air-cooled Volkswagen Beetles. It goes without saying that the Beetle has become a cult car especially among the younger designers at the brand. These different considerations resulted in Wolfsburg coming out with the 2011 Beetle’s final design.

This is a modern day car that also functions as a design tribute to what can be seen as the whole corporate group’s automotive seed. The similarities are identical. Putting the new Beetle and the first version beside each other and looking at them from the side with a light shining just above the roofs, it is clear that the lines of the rear sections are almost identical.

According to the team, every part was remade and it is not only more dynamic but also more masculine and bolder. Compared to the 1998 Beetle version, everything is new. Characterizing this new Beetle is the dominant, self-confident, and clean athleticism.

Bischoff says the new model is not only substantially wider but also has a lower profile and a longer front bonnet. Further, the front windscreen has a steeper incline and has been shifted further back. Bischoff reveals that this all results in creating that new dynamism.

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