Cadillac’s 2016 ELR plug-in hybrid is now priced $65,995 (including shipping costs) from $75,995. The automaker cut $10,000 from the price of the sluggish-selling model just 18 months after low sales were recorded for the sleek coupe. Majority of buyers are eligible for a $7,500 federal tax credit. Cadillac said that after software updates to its battery system, the vehicle’s power and torque have received a 25% boost.
As a result, the car can now accelerate from zero to 60mph in 6.4 seconds (1.5 seconds faster). The ELR made its debut in December 2013. Since then, its high price has been criticized by both car reviewers and dealers. Its price is more than twice that of the Chevrolet Volt, which has the same underpinnings and drivetrain as the ELR.
Cadillac had always intended for this low-volume halo car to have an air of exclusivity but nevertheless, it surprised officials that its sales have been so tepid. Last year, Cadillac reported sales of 1,310 ELRs – much lower than the 2,200 cars predicted by IHS Automotive.
According to a source inside GM, the company had an internal forecast before the launch of higher than 2,200 units. In the last few months, ELR sales have improved because of higher incentives and more attractive lease deals. In the first quarter, Cadillac dealers reported deliveries of 311 ELRs – around 73% higher than during the same period in 2014.
According to GM, the steering and chassis have been retuned by engineers for improved handling, which includes a modified front suspension and stiffer rear axle. The feel is now better because of the regenerative brake system. In addition, Cadillac has included a Performance package with a set of 20-inch tires that offer improved grip and front Brembo brakes.
The automaker said that among the upgrades are various calibrations for a continuous damping system and electric power steering, so that the driver gets a “more direct, linear feel.” Similar to what has been done to the Volt, the drivetrain of the ELR is equipped with 2 electric motors as well as a battery pack to deliver a 39-mile range of driving in electric mode.
The motors then get a boost of electricity from the 1.4-liter gasoline-powered generator to result to an overall range of 330 miles. In a statement given by Cadillac President Johan de Nysschen, he said that no other luxury coupe has ELR’s blend of “leading technology with stunningly attractive design.”
He added that because of its wider range, it has an advantage over the other luxury electric vehicles by alleviating range anxiety. The interior modifications include wireless phone charging and 4G LTE broadband service. This re-engineered car will start selling by September.