Chevrolet has reached a milestone for the Cruze, having exceeded worldwide sales of 3.5 million units, as it is preparing for the June 24 launch of the next-generation Cruze. This model is the top-selling car globally of Chevrolet. Alan Batey, president, General Motors North America and global Chevrolet brand chief, said that when the Cruze was introduced, it replaced 15 compact models worldwide.
The automaker said that customers were won over by its efforts to improve engineering, design, and marketing. The result is an “award-winning, value-driven sedan” that is available in 115 countries. Included in its best markets are China, the United States, Brazil and Canada. In 2014, total sales in the U.S. increased by 10% compared to 2013, with 273,060 units sold.
It is the no. 2 top-seller in its segment for customers aged 24 and below in the U.S. What’s even more significant is that the Cruze has attracted new customers to Chevrolet, with 35% of all buyers being new to the automaker. Furthermore, 56% of those who trade in a Cruze remain with Chevrolet while 23% get another Cruze.
Batey added that around the globe, Cruze has been able to attract new and a younger generation of customers to the brand. He said that the Cruze is able to provide what compact car buyers want, which is style, safety and connectivity at a cheaper cost. The 2016 Cruze builds on the success of the existing model.
The automaker hopes to improve on the segment by offering more features that compact car buyers find important. The 2016 Cruze will be bigger than the present model. It comes with new technologies, new powertrains and more safety features that will raise the sophistication level of the compact car segment.
Other Chevrolet models that were launched this year are the all-new Chevrolet Volt, Spark, Malibu and Camaro. A total of 25 new technologies will be featured in these new vehicles to boost safety, fuel economy, performance and connectivity.
The new Cruze features Android Auto and Apple CarPlay – one of the first Chevrolet models to have these software. As soon as the next-generation Cruze arrives in showrooms in early 2016, over 95% of Chevrolet’s U.S. product range will be younger than three years old.