Riding on the 2015 success of its special-edition trucks, Chevrolet recently announced two new additions to its popular Midnight Special Edition -- the 2016 Silverado 1500 Z71 and the 2016 Colorado Z71.
The two new models will join a growing Chevrolet lineup in the special edition truck segment, prompted by an impressive 27 percent sales increase in 2015, which is even more significant after considering that it outpaced industry-wide truck market growth by a whopping 100 percent.
Sandor Piszar, Chevrolet Truck marketing director, said that the company introduces several distinct special-editions trucks last year which, through clever coordination of equipment and appearance packages, targeted a specific enthusiast niche.
This target-specific product approach resulted to an explosive sales growth in this segment with the trucks becoming more popular to a group of younger but more affluent buyers. Piszar noted that the Silverado 1500 Midnight became the most popular model last year. In a matter of months after its introduction to the market, demand for the model exceeded its supply.
For Chevrolet, this is a clear signal that there is still untapped market potential for this model resulting in the introduction of the new 2016 Silverado 1500 Z71. Buyers now have a wider option for this model especially with the introduction of the Silverado 2500 HD Z71 last September.
Depending on their needs and preference, customers can choose from midsize, light-duty and heavy duty Midnight editions of the Silverado. Off-road equipment and monochromatic details that come with the model include: Off-road suspension; Locking rear differential; Transfer case shield; Hill Descent Control; Aggressive Goodyear Wrangler Duractrac all-terrain tires; Special Z71 badges on doors; Black alloy wheels; All-black front with body-colored grille, bumper, headlamps bezels, two hooks and fog lamps; Black side moldings and beltline moldings; Black spray-in bedliner; and · Black Chevrolet bowties for the front and rear.
Aside from the two new models highlighted by the Chevrolet announcement, there are other new models available for 2016 which includes Silverado Realtree, Silverado Special Ops and Colorado Trail Boss, with more new models to be announced at a later date. According to Piszar, there is a special edition that fits everyone, for example, a Colorado for an off-road enthusiast or a Silverado for a hunting enthusiast.