2016 Chevrolet Trax Midnight Edition to go on sale this February

Article by Christian A., on January 7, 2016

As announced by Chevrolet, the 2016 Trax Midnight Edition is being introduced with an all new in-vogue look in bold black. This small SUV with a new style statement is bound to be a favourite among its customers and is expected to continue to boost crossover sales, which soar to a record high in 2015.

On the outside, the Midnight Edition follows the LTZ trim and is equipped with black wheels, beltline molding, bezels and door handles, and has the rear license plate in black appliqué too. Similarly, the interiors feature seats trimmed with gray accents and gray piping on the floor mats too.

Senior Marketing Manager of Chevrolet Crossovers, Betsy Flegg, has acknowledged the fact that the Trax has quickly gained an important place in Chevrolet sales by attracting newer, younger and more female customers. Though introduced a year ago, this small SUV already occupies a leading place in the fast growing small SUV segment.

With the 2016 Trax Midnight Edition, customers get an expressive option. In 2015, 57,707 Trax units were sold in the first 11 months. Hence, it took the second place in its segment by holding 20 percent of the total market share. Chevrolet crossover sales for the same period were also up by 35 percent.

The Trax model amazingly offers the utility space of an SUV along with the agility of a small car. The vehicle has a cargo space of 48.4 cubic feet along with a 1.4L turbocharged engine that is an efficient small displacement engine with an EPA-estimated 34 mpg highway (for FWD models) and also offers the power of a bigger engine as demanded.

Enhanced connectivity features like a 4G LTE Wi-Fi hotspot have also been incorporated. Trax is also joined by a complete range of Chevy SUVs and crossovers like the Traverse, Equinox, Tahoe and Suburban. Customers will be able to buy the Trax Midnight Edition from February 2016 onwards for a $500 package price over the suggested price for Trax LTZ which is priced at $26,125.

The MSRP excludes tax, title and other dealer fees but includes the destination charge. Chevrolet, originally founded in Detroit in 1911, is now doing business in over 115 countries. It sells around 4.8 million cars and trucks each year and is one of the biggest car brands in the world.

Chevrolet customers get exciting vehicles that have great fuel economy, are performance-driven, and that come in trendy and engaging designs with highly enhanced safety features and user friendly technology.

Press Release

CHEVROLET TRAX CROSSES TO THE DARK SIDE

Chevrolet today announced the 2016 Trax Midnight Edition – a blacked-out styling statement for the small SUV, offering customers a bold choice and adding to the momentum of the brand’s record 2015 crossover sales.

Based on the LTZ trim, the Midnight Edition features black wheels, bezels, beltline molding and door handles, along with a black rear license plate applique. Inside, the seats are trimmed with gray accents and the floor mats feature gray piping.

“Introduced just a year ago, the Trax has quickly become an important vehicle for Chevrolet, bringing in new, younger and more female buyers to the brand,” said Betsy Flegg, senior marketing manager, Chevrolet Crossovers. “The small SUV segment is the fastest growing in the industry and models such as the new Trax Midnight Edition provides customers an expressive option.”

Trax sales were 57,707 for the first 11 months of 2015, placing it second in the segment, with almost 20-percent market share. Chevrolet crossover sales were up 35 percent for the same period.

Fusing small-car agility and utility convenience of an SUV, Trax offers up to 48.4 cubic feet of cargo space. A 1.4L turbocharged engine offers the efficiency of a small displacement engine – an EPA-estimated 34 mpg highway (FWD models) – with the power of a larger engine on-demand. Connectivity features include an available 4G LTE Wi-Fi hotspot.

Trax is joined by a full complement of Chevy crossovers and SUVs including the Equinox, Traverse, Tahoe and Suburban.

The Trax Midnight Edition goes on sale in late February 2016, with a package price of $500, in addition to the Trax LTZ’s $26,125 suggested retail price (MSRP includes destination charge, but excludes tax, title and other dealer fees).

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