As far as Automobili Lamborghini S.p.A. is concerned, 2016 was a very fruitful year. This is all due to the fact that the luxury sports carmaker has delivered the most cars in 2016 than any year in its entire history. Not only that, this sales milestone should allow Lamborghini to ride the momentum in 2017.
According to Lamborghini’s annual sales report, it was able to deliver 3,457 vehicles around the world in 2016, around 6.5 percent more (plus 212 vehicles) than the number of units that the company delivered in 2015 (3,245). This marks the first time that Lamborghini was able to breach 3,400 deliveries in any given year, as the company made full use of its 135 dealers spread in 50 countries worldwide. In addition, 2016 marks the sixth year in a row that the carmaker was able to post a surge in deliveries.
The United States remains as the carmaker’s largest single market, with 1,041 delivered in the country in 2016. Japan was the second largest market for the carmaker, followed by the United Kingdom, Germany, Canada, the Middle East and China.
For the fiscal year 2016, the Lamborghini Huracan (Coupé and Spyder) remains to be the sports car maker’s most popular model. In fact, Lamborghini delivered 2,353 units of the V10-powered the Huracan in 2016 – 111 units more than the number that were sent for delivery to customers in 2015 (2,242). On the other hand, the V12-power Aventador accounted for nearly a third of deliveries in 2016. For the year, the carmaker delivered 1,104 units, compared to 1,003 units in 2015. Lamborghini reached a new milestone for the Aventador in December 2016, with production reaching 6,000 units in the month.
Lamborghini chairman and chief executive Stefano Domenicali said that by posting record deliveries in 2016, the luxury sports carmaker managed to outperform its key business objectives. He remarked that the new sales record confirms the substance and sustainability of not only the Lamborghini brand, but also the company’s product and commercial strategy. He noted that such record deliveries were remarkable considering that the company was in the midst of its preparations for its new super sports car models and for its third model line.
These new models include the new Lamborghini Centenario Coupe and the Centenario Roadster, both of which are up for delivery this year. Still in the midst of deliveries is the special series Huracan Avio, of which only 250 units are being made. Lamborghini is also in the process of building 50 units of the Aventador Miura Homage. Other new Lamborghini models that were launched or announced in 2016 include the Lamborghini Huracán Rear Wheel Drive Spyder and the new Lamborghini Aventador S.
The third model line that Domenicali mentioned refers to the Lamborghini Urus SUV that will be launched next year. To accommodate the production of this new model, Lamborghini will hike the capacity of its facilities in Sant’Agata Bolognese.