Lamborghini hits record worldwide sales in 2016 with the Huracan leading the pack

Article by Christian A., on January 14, 2017

As far as Automobili Lamborghini S.p.A. is concerned, 2016 was a very fruitful year. This is all due to the fact that the luxury sports carmaker has delivered the most cars in 2016 than any year in its entire history. Not only that, this sales milestone should allow Lamborghini to ride the momentum in 2017.

According to Lamborghini’s annual sales report, it was able to deliver 3,457 vehicles around the world in 2016, around 6.5 percent more (plus 212 vehicles) than the number of units that the company delivered in 2015 (3,245). This marks the first time that Lamborghini was able to breach 3,400 deliveries in any given year, as the company made full use of its 135 dealers spread in 50 countries worldwide. In addition, 2016 marks the sixth year in a row that the carmaker was able to post a surge in deliveries.

The United States remains as the carmaker’s largest single market, with 1,041 delivered in the country in 2016. Japan was the second largest market for the carmaker, followed by the United Kingdom, Germany, Canada, the Middle East and China.

For the fiscal year 2016, the Lamborghini Huracan (Coupé and Spyder) remains to be the sports car maker’s most popular model. In fact, Lamborghini delivered 2,353 units of the V10-powered the Huracan in 2016 – 111 units more than the number that were sent for delivery to customers in 2015 (2,242). On the other hand, the V12-power Aventador accounted for nearly a third of deliveries in 2016. For the year, the carmaker delivered 1,104 units, compared to 1,003 units in 2015. Lamborghini reached a new milestone for the Aventador in December 2016, with production reaching 6,000 units in the month.

Lamborghini chairman and chief executive Stefano Domenicali said that by posting record deliveries in 2016, the luxury sports carmaker managed to outperform its key business objectives. He remarked that the new sales record confirms the substance and sustainability of not only the Lamborghini brand, but also the company’s product and commercial strategy. He noted that such record deliveries were remarkable considering that the company was in the midst of its preparations for its new super sports car models and for its third model line.

These new models include the new Lamborghini Centenario Coupe and the Centenario Roadster, both of which are up for delivery this year. Still in the midst of deliveries is the special series Huracan Avio, of which only 250 units are being made. Lamborghini is also in the process of building 50 units of the Aventador Miura Homage. Other new Lamborghini models that were launched or announced in 2016 include the Lamborghini Huracán Rear Wheel Drive Spyder and the new Lamborghini Aventador S.

The third model line that Domenicali mentioned refers to the Lamborghini Urus SUV that will be launched next year. To accommodate the production of this new model, Lamborghini will hike the capacity of its facilities in Sant’Agata Bolognese.

Press Release

AUTOMOBILI LAMBORGHINI ACHIEVES ANOTHER RECORD YEAR: 3,457 CARS DELIVERED TO CUSTOMERS IN 2016

Automobili Lamborghini S.p.A. set another historic sales record. With 3,457 cars delivered to customers around the world, the Italian super sports car producer surpassed the 3,400 units mark for the first time. This marks a new milestone not only for sales, but also for brand and product.

“In 2016 Lamborghini has proven to be in excellent shape. The company delivered another record year in terms of sales and continued to outperform key business objectives.* This new all-time high is once more confirming the substance and sustainability of our brand, product and commercial strategy. This is a real team achievement and it is all the more remarkable as we are at the same time preparing not only for new models in our super sports car range, but for a company-wide quantum leap in our product portfolio – the third model line,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A.

With 135 dealers serving 50 countries, worldwide deliveries to customers increased from 3,245 to 3,457 units in 2016. This represents a sales growth of 7% compared to the previous year. With a continuous sales growth in the last six years it also represents more than 2.6 times the sales of the year 2010.

Lamborghini is a global brand and sales distribution is well-balanced among the three regions, which each account for approximately one third of global sales. All major regions EMEA (Europe, Middle East, Africa), America and Asia Pacific set new records and contributed to the sales growth.

With 1,041 units the USA remains the largest single market, followed by Japan, UK, Germany, Canada, the Middle East and China.

Thanks to the Huracán model the year 2016 has been the most successful yet in Lamborghini’s history for V10 sales. A total of 2,353 units (up from 2,242 in 2015) of the Huracán Coupé and Spyder have been delivered to customers.

The twelve-cylinder model Aventador increased from 1,003 units in 2015 to 1,104 units in 2016 and underlined its success with the 6,000th unit produced in December 2016.

New Models 2016

Following the unveiling of the Lamborghini Centenario Coupé at the Geneva Motor Show 2016, Lamborghini presented the open version of the one-off series – the Centenario Roadster – in August 2016 at the Monterey Car Week. Only 20 units each of the coupe and roadster models are being built, for delivery from 2017. The car celebrates the centenary of founder Ferruccio Lamborghini’s birth.

Another model making its first appearance at the start of 2016 was the special series Huracán Avio, available in a limited edition of 250 vehicles and delivered from summer 2016.

In June 2016 Lamborghini presented the Aventador Miura Homage. To mark the 50th anniversary of the Miura – the forerunner of all Lamborghini V12 super sports cars – 50 units of this special series Aventador Coupé are being built.

In November 2016 at the Los Angeles Auto Show the Lamborghini Huracán Rear Wheel Drive Spyder was launched to the market.

In December 2016 the new Lamborghini Aventador S was announced. It is characterized by new aerodynamic design, redeveloped suspension including the new four-wheel steering system, increased power (now 740 hp) and new driving dynamics. The ‘S’ is the suffix of previous enhanced Lamborghini models and defines a new benchmark for the V12 Lamborghini.

Lamborghini Motorsport 2016

Lamborghini Squadra Corse, the motorsport department, also marked new highs in participants and competition success.

The Lamborghini Super Trofeo one-make series in three continents (Europe, Asia and America) produced grids of more than 80 Huracán Super Trofeos on average, and 150 more drivers worldwide than 2015. For the beginning of 2017 a new Middle East series is planned in Abu Dhabi and Dubai.

The Lamborghini GT3 series attracted more than 40 cars from customer teams racing worldwide. Lamborghini teams won 18 overall races with 22 pole positions and a total of 52 podium finishes. In both the GT Asia Series and International GT Open 2016 Lamborghini teams won the championship.

Third model in 2018 – Lamborghini prepares for a new era

Starting in 2018, the Lamborghini SUV Urus will be the third model in Lamborghini’s product range. Delivering additional growth and significant opportunities across the marque, it will also determine a substantial increase in the production capacity of the factory. The new facilities in Sant’Agata Bolognese will be completed within 2017.

Lamborghini Miura 50th anniversary

The year 2016 featured the celebrations of the Miura’s 50th anniversary. With its heritage department Lamborghini PoloStorico, the company illustrated its scope of expertise in restoring and certifying several classic Lamborghini models. Events scheduled throughout the year included top international Concours d’Elegance (such as Goodwood Festival of Speed, Salon Privè, Villa d’Este, Pebble Beach, Amlia Island and Swiss Concourse d’Elegance) and an Italian tour held in June with 20 Miuras coming from all over the world to take part.

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