Alfa Romeo exec cites missed software updates in response to bad review of Giulia

Article by Christian A., on July 26, 2017

Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo and Maserati, finally responded with an apology after Sam Smith, Road & Track’s editor-at-large published an article bearing the headline “Alfa Romeo Is Its Own Worst Enemy”.

Under the main title, Smith had written “How one of the greatest brands in automotive history might squander what goodwill it has left”. Apparently, the issue began after the media publication’s test car struggled to make it through one lap at the Gingerman Raceway earlier this week.

According to Bigland, the problem was caused by the vehicle’s software, saying that the car was shipped directly from the factory without going through the standard dealer inspection procedure. As a result of this, several software updates must have been missed in the process. If Bigland’s statement is later proven to be correct, then we have found the answer to the malfunctioning engine lights and sunroofs that used to plague Alfa Romeo Giulia in the last two years.

Regardless, the negative publicity has somehow brought damage to the company’s reputation which isn’t a good thing considering Alfa is currently establishing itself in North America. To compensate for this, Bigland highlighted the overall positive reviews that the car has received from other journalists including the 70 awards it won in the previous years. In his response to Smith’s criticism, Bigland said he couldn’t even recognize the car as the type of Alfa Romeo he’s familiar with. That said, Bigland honestly thinks they can do far better than not being able to run a single lap.

Alfa Romeo’s executive added that the Giulia’s mechanical underpinnings are in fact very solid. Thus, any unfortunate encounter points all the way back to the software issues which have been already resolved by the company. Nevertheless, Bigland expressed his own disappointment into to how a missed software update could overshadow the car’s strong potentials.

It is worth noting too that the all new Giulia has earned serious accolades following its launch almost two years ago. Just the same, building up its reputation after a criticism is still very important if they wish to go head to head with the likes of Mercedes, Lexus and BMW. In fact, the Giulia QV’s 503 hp matches the total output coming from a Mercedes Benz C63 AMG S. This only goes to show that its major rivals should also include Cadillac’s ATS-V, the Audi RS4 and BMW M3. The only question is, has Alfa finally put an end to these pesky software bugs? We surely hope so.

Source: Road&track.com

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