Alfa Romeo exec cites missed software updates in response to bad review of Giulia

Article by Christian A., on July 26, 2017

Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo and Maserati, finally responded with an apology after Sam Smith, Road & Track’s editor-at-large published an article bearing the headline “Alfa Romeo Is Its Own Worst Enemy”.

Under the main title, Smith had written “How one of the greatest brands in automotive history might squander what goodwill it has left”. Apparently, the issue began after the media publication’s test car struggled to make it through one lap at the Gingerman Raceway earlier this week.

According to Bigland, the problem was caused by the vehicle’s software, saying that the car was shipped directly from the factory without going through the standard dealer inspection procedure. As a result of this, several software updates must have been missed in the process. If Bigland’s statement is later proven to be correct, then we have found the answer to the malfunctioning engine lights and sunroofs that used to plague Alfa Romeo Giulia in the last two years.

Regardless, the negative publicity has somehow brought damage to the company’s reputation which isn’t a good thing considering Alfa is currently establishing itself in North America. To compensate for this, Bigland highlighted the overall positive reviews that the car has received from other journalists including the 70 awards it won in the previous years. In his response to Smith’s criticism, Bigland said he couldn’t even recognize the car as the type of Alfa Romeo he’s familiar with. That said, Bigland honestly thinks they can do far better than not being able to run a single lap.

Alfa Romeo’s executive added that the Giulia’s mechanical underpinnings are in fact very solid. Thus, any unfortunate encounter points all the way back to the software issues which have been already resolved by the company. Nevertheless, Bigland expressed his own disappointment into to how a missed software update could overshadow the car’s strong potentials.

It is worth noting too that the all new Giulia has earned serious accolades following its launch almost two years ago. Just the same, building up its reputation after a criticism is still very important if they wish to go head to head with the likes of Mercedes, Lexus and BMW. In fact, the Giulia QV’s 503 hp matches the total output coming from a Mercedes Benz C63 AMG S. This only goes to show that its major rivals should also include Cadillac’s ATS-V, the Audi RS4 and BMW M3. The only question is, has Alfa finally put an end to these pesky software bugs? We surely hope so.

Source: Road&track.com

If you liked the article, share on:

Comments

Recommended

Nissan is commencing sales of the 2019 Nissan Altima on October 3, 2018 in the United States. As expected, the Japanese carmaker has already divulged the details and specs of...
by - November 26, 2018
Sports utility vehicles are still in heavy demand. Ford knows this very well as the American carmaker has seen sales of its SUVs surge dramatically by 28 percent in the...
by - November 26, 2018
BMW’s European customers who are looking forward to have a new range extender version of the 2019 BMW i3 (BMW i3 REx) will have to bear a bad news from...
by - November 26, 2018
Imagining the future of automotive luxury more than three decades from now seems to be a daunting task. It would be hard for a typical person imagine such future without...
by - November 21, 2018
Can a Dacia Duster be compared with a Ford Mustang? It would be difficult to do so as these vehicles compete in different categories and segments, have different price points...
by - November 20, 2018