New Alfa Romeo Mito creates art work captured by iPhone7 Plus

Article by Christian A., on October 13, 2016

Michelangelo, Raphael and Leonardo da Vinci. These are a few of the famous Italian artists known for their wonderful works of art. Here comes Mito, from Turin, Italy, but Mito is no person. Mito is Alfa Romeo’s three-door supermini. Itself a work of art -- like its 8C, 4C and Guilia siblings -- the Alfa Romeo recently became involved in an art project in which it was the artist. All it needed was an empty warehouse, large white canvass and, of course, colorful powder and paint.

Then came the moment of truth, as captured in video by new high-quality dual camera feature of the new iPhone 7 Plus, which is now fully water-resistant. Its dual rear cameras don’t only take notably better photos -- especially in low light – but also could stitch together two images for unique effects like 2x optical zoom. A future software upgrade would add a cool in-camera bokeh effect that could blur the background while still focusing on the foreground. In addition, the battery of the new Alfa Romeo Mito

Using its spirited agility and superb driving dynamics, the Alfa Romeo Mito, ran and swished over the colored powder and paint and splash them over the white canvass – employing its distinct D.N.A driving system in the process. Alfa Romeo’s unique D.N.A system is a driving mode selector that could adapt the Mito’s performance to suit the driving style and road conditions.

The first few rounds involved the Alfa Mito in Dynamic mode. In this mode, the Alfa Romeo Mito gusted through the powder with lot of ease, while showing off its stylish new look. Once this layer of powder got through the canvass, the Alfa Mito switched to the All-Weather mode for the wet paint phase. In this mode, the Mito splashed the wet and slippery paint onto the canvass, demonstrating its all-improved control and handling in adverse weather conditions. During this paint phase, the new iPhone 7 Plus demonstrated its water resistant nature.

Damien Dally, Alfa Romeo UK Country Manager quipped that the event was a demonstration of the agility and performance of the new Alfa Romeo Mito. He added that demonstration doesn’t only show the quality of the technology in Alfa Romeo’s cars but also highlights the readiness of the new Alfa Mito to tackle anything at the flick of a switch.

The new Alfa Romeo Mito now dons a distinctive style with a new sports grille, new badging and new alloy wheel designs. Its interior has also been updated to include better detailing, improved technologies and new upholsteries. The new Alfa Romeo Mito could now be availed with the updated 1.3-liter JTDM-2 diesel engine that provides 95hp of output while emitting just 89 grams of carbon dioxide per kilometer.

Press Release

NEW ALFA MITO CREATES WORK OF ART CAPTURED BY iPHONE 7

Alfa Romeo put the stylish three door supermini, which features a new look and more technology, to the test in a unique video to show how the new Alfa MiTo’s urban style and strong personality puts fun back into drivers’ hands.

To capture the new Alfa MiTo’s dynamic spirit and driving capabilities when it comes to performance and agility, the Italian manufacturer placed the spirited supermini in the hands of a masked pro-driver to tackle a warehouse course of colourful powder and paint, and ultimately create an Alfa MiTo work of art.

In an industry first, the video was captured using the new dual camera feature on the water resistant new iPhone 7 Plus and compatible accessories.

The new Alfa MiTo is equipped with Alfa Romeo’s unique D.N.A system, a driving mode selector which adapts the vehicle’s performance to suit the driver’s style and road conditions.

Starting in Dynamic mode, the new Alfa MiTo blasted through the powder circuit with ease, showing off its sporty performance and stylish new look.

Once the All-Weather mode was selected, the slippery paint also proved no challenge to the new Alfa MiTo thanks to the mode’s improved control and handling in adverse weather conditions. The paint stage also put the iPhone 7’s new water resistant handset to the test.

To see the finished piece of MiTo Work of Art, the video can be viewed at: https://youtu.be/E34LRRwhfkc

To watch the making of, view the video here: https://youtu.be/7y0jOoMB6LA

Damien Dally, Alfa Romeo UK Country Manager said, “This demonstration of the new Alfa MiTo’s agility and performance shows the quality of the technology at play in our cars and highlights how the stylish, dynamic new Alfa MiTo can be ready for anything at the flick of a switch.”

The new Alfa MiTo has a stand-out style with a new sports grille, new alloy wheel designs and new badging emulating the style of the highly anticipated Alfa Romeo Giulia. The new range consists of four trim levels (MiTo, Super, Speciale and the range-topping Veloce) with interior updates including enhanced detailing, new upholsteries and improved technologies.

The range becomes even more tempting with the introduction of an updated 1.3-litre JTDM-2 diesel with increased output of 95hp and lower emissions of just 89g/km.

The new Alfa MiTo is available to order now from Alfa Romeo showrooms, priced from £12,960 OTR.

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