BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been recognized to be one of the pioneering influence when it comes to what the future of mobility is. The i brand is also known to focus on sustainability but not limit it on electric vehicles.
The goal of the competition is to engage the creative community through coming up with different aspects when it comes to future mobility. In order to get the widest range of potential participants, the theme of the competition is “Visionary Mobility.” Every creative individual, strategists, and pioneers, are invited to join and share their own ideas when it comes to mobility. Said ideas can be technological concepts, vehicle concepts, or even software and hardware solutions. It can even focus on services and products provided that it can shape future transport. An important thing to remember is that the proposal should also be based on eco-friendly mobility-related processes.
BMW’s collaboration with TED was officially announced during a TED Conference held in Vancouver. The entire selection process will consist of different phases and take four months. A panel of mentors will then choose which proposal is the most groundbreaking, the most promising, and the most impressive. The winning idea will then get a chance to present it during a TED Conference scheduled on November 2017 in New York.
Commenting on this partnership, Senior Vice President Brand BMW Hildegard Wortmann says that since the i project was started a decade ago, the BMW i has since then become a visionary pioneer. This pioneering action and visionary thinking, she adds, is what ties the BMW i with that of the TED community. This unique collaboration will serve as an excellent stage for those who have iconic and inspiring visions for the future of mobility, she relates.
Meanwhile Head of Global Partnerships at TED Lisa Choi Owens shares that TED Talks have enable the most creative of minds to be able to share their unique ideas to curious audiences, no matter where they are in the world. By partnering with BMW i, she explains, TED will have the chance to present what may be the most exciting new ideas when it comes to mobility.
Those interested to join can submit their applications to www.nextvisionaries.com
The i brand from BMW Group focuses on connected mobility services and visionary vehicle concepts. It also brings about better understanding when it comes to premium quality paired with sustainability. BMW i has a presence in 54 countries around the world through the i3 electric car, i8 plug-in hybrid sports car, and the plug-in hybrid iPerformance Automobiles. The BMW i brand is not all about manufacturing as it also functions as an incubator for innovations.