BMW i brand partners with TED to launch search of exceptional ideas on mobility

Article by Christian A., on April 28, 2017

BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been recognized to be one of the pioneering influence when it comes to what the future of mobility is. The i brand is also known to focus on sustainability but not limit it on electric vehicles.

The goal of the competition is to engage the creative community through coming up with different aspects when it comes to future mobility. In order to get the widest range of potential participants, the theme of the competition is “Visionary Mobility.” Every creative individual, strategists, and pioneers, are invited to join and share their own ideas when it comes to mobility. Said ideas can be technological concepts, vehicle concepts, or even software and hardware solutions. It can even focus on services and products provided that it can shape future transport. An important thing to remember is that the proposal should also be based on eco-friendly mobility-related processes.

BMW’s collaboration with TED was officially announced during a TED Conference held in Vancouver. The entire selection process will consist of different phases and take four months. A panel of mentors will then choose which proposal is the most groundbreaking, the most promising, and the most impressive. The winning idea will then get a chance to present it during a TED Conference scheduled on November 2017 in New York.

Commenting on this partnership, Senior Vice President Brand BMW Hildegard Wortmann says that since the i project was started a decade ago, the BMW i has since then become a visionary pioneer. This pioneering action and visionary thinking, she adds, is what ties the BMW i with that of the TED community. This unique collaboration will serve as an excellent stage for those who have iconic and inspiring visions for the future of mobility, she relates.

Meanwhile Head of Global Partnerships at TED Lisa Choi Owens shares that TED Talks have enable the most creative of minds to be able to share their unique ideas to curious audiences, no matter where they are in the world. By partnering with BMW i, she explains, TED will have the chance to present what may be the most exciting new ideas when it comes to mobility.

Those interested to join can submit their applications to www.nextvisionaries.com

The i brand from BMW Group focuses on connected mobility services and visionary vehicle concepts. It also brings about better understanding when it comes to premium quality paired with sustainability. BMW i has a presence in 54 countries around the world through the i3 electric car, i8 plug-in hybrid sports car, and the plug-in hybrid iPerformance Automobiles. The BMW i brand is not all about manufacturing as it also functions as an incubator for innovations.

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BMW i joins forces with TED in search of visionaries with powerful new ideas about mobility

With its all-embracing approach to sustainability extending far beyond electric vehicles alone, the BMW i brand has established itself as a pioneering influence in the future face of mobility. And now BMW i is teaming up with TED, the non-profit organization dedicated to Ideas Worth Spreading whose conferences have earned a worldwide following. The alliance was announced yesterday during the annual TED Conference in the Canadian city of Vancouver. BMW i is launching a unique, global search for ideas with TED entitled “NextVisionaries”. Here, pioneers, strategists and creatives from around the world are invited to outline their ideas for mobility. Applications can be submitted now at the www.nextvisionaries.com microsite. During a multi-phase selection process over the next four months, a panel of mentors will choose the most impressive, most promising and most groundbreaking proposals. The winning entrant will be given the opportunity to present their visionary idea from the TED stage in New York in November 2017.

BMW i and “NextVisionaries”: aiming to completely rethink personal mobility.

BMW i sees the collaboration with TED as presenting a unique opportunity to help bring visionary ideas for personal mobility to the world’s attention. With BMW i Ventures, the brand already helps selected initiatives and start-ups to develop and implement trailblazing ideas in the organisation of personal transport. And now, “NextVisionaries” is providing a platform that is open to everyone and has been designed to enable free exchange of ideas. “Ever since the founding of project i ten years ago, BMW i has been a visionary pioneer. This spirit of visionary thinking and pioneering action unites BMW i and the TED community. For all pre-thinkers of inspiring and iconic visions around the mobility of tomorrow, we offer a great stage with this unique cooperation,” explains Hildegard Wortmann, Senior Vice President Brand BMW. Lisa Choi Owens, Head of Global Partnerships at TED, adds: “TED Talks give the most creative minds and their most fascinating ideas a way to reach curious audiences around the world. The collaboration with BMW i gives us the chance to unearth some of the most exciting new thinking in the field of mobility.”

Wanted: visions that will move tomorrow’s world.

The “NextVisionaries” ideas competition is aimed at a creative community engaged with various aspects of future mobility. The competition theme of “Visionary Mobility” has been formulated to attract the broadest possible spread of pioneering ideas and concepts. Entrants are asked to propose vehicle and technological concepts, hardware and software solutions, and ideas for products and services that have the potential to shape the face of personal transport in tomorrow’s world. Visions can likewise be based around environment-friendly mobility-related processes that conserve resources, or on strategies for creating a society geared towards personal mobility requirements.

Information on the conditions for participation can be found on the www.nextvisionaries.commicrosite set up jointly by BMW i and TED, as well as on social media channels such as Twitter and YouTube. The microsite also serves as a platform for exchanging ideas about new forms of personal mobility. The entries submitted will first be edited for composition and content, before being narrowed down to a smaller selection. The resultant short-list of six visionaries will then have the opportunity to refine their concepts and ideas with the help of experts from BMW i and TED. The best visions will be presented in public for the first time at the International Motor Show in Frankfurt in September 2017, and a panel of experts will subsequently choose the overall winner of the competition.

From visionary to TED speaker.

Thanks to its alliance with TED, BMW i will help to ensure the winning “NextVisionaries” idea reaches an audience that extends far beyond the company and even the car industry as a whole: the victorious vision will be presented at a TED event in New York in November 2017. First, though, the competition winner will undergo a comprehensive public speaking coaching.

About TED
Founded in 1984, the first TED conferences were held in Monterey, California. In 2006, TED experimented with putting TED Talk videos online for free – a decision that opened the doors to a radically new model for sharing ideas: today there are more than 2,400 TED Talks available for free on TED.com, which are viewed about a billion times a year. Thanks to the support of thousands of volunteer translators, there are close to 100,000 published translations of TED Talks in over 110 languages. TEDx, the licensing program that allows communities to produce independently organized TED events, has seen 21,500 events held worldwide.

About BMW i

BMW i is a BMW Group brand focusing on visionary vehicle concepts, connected mobility services and a new understanding of premium strongly defined by sustainability. BMW i is represented in 54 countries with the BMW i3 electric car for metropolitan areas, BMW i8 plug-in hybrid sports car and plug-in hybrid BMW iPerformance Automobiles. BMW i opens up new target groups for the company and serves as an incubator for innovations. Technologies which have debuted successfully in BMW i cars are carried over to parent brand BMW’s other models. BMW i is also associated with enterprises including DriveNow (car sharing in Europe), ReachNow (car sharing in the US), ChargeNow (easy access to the world’s largest network of charging points), ParkNow (straightforward location, reservation and payment of parking spaces), BMW i Ventures (investment in start-up companies), BMW Energy Services and the Centre of Competence for Urban Mobility (consultancy for cities).

 

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