Ever since Nissan officially revived the Datsun brand in 2013, the Datsun Go has been its primary weapon to rise from the ashes. Nissan first sold the Datsun Go in 2014 in India. Since then, the brand has made its way into a number of markets around the world, particularly in Indonesia, Russia, India and South Africa as well as in Kazakhstan, Belarus and Lebanon.
Now, Nissan is looking to further spice up the presence of its Datsun brand in Indonesia by showing off a radical version of the Datsun Go hatchback – the new Datsun Go live concept –at the ongoing GAIKINDO Indonesia International Auto Show. Sporting a somewhat radical look compared to a typical Go, the Go live Concept was created by Datsun to specifically target for young Indonesians who already view customizing vehicles as a way of life.
To describe Go live as just another concept is basically an understatement. Its overall looks alone – from the exterior to the interior – exude a different character from the regular hatch. The differences are also glaring up front, where the Go is defined by large, bold hexagonal grille flanked by slim, canted headlights. It also features bulging fender flares that lend the hatch concept a wide, muscular stance.
The rear end of the vehicle is provided with large, square rear lights, a thick rear bumper and a roof-mounted rear wing.
When viewed from the side, the new Go live reveals an unconventional, tall and sleek silhouette as marked by a high roofline and floor, large front and rear doors as well as 17-inch alloy wheels. These rims feature yellow spokes and are wrapped tires with large profiles, thereby conveying its “big boots” image. The Go live also comes with sporty side skirts, with the cabin indicating high rear seats.
Meanwhile, the new Go live is wrapped in camouflage-style paint scheme as derived from colors and patterns found on several current trends (clothes, shoes and accessories). The body is also laden with bright yellow accents – just like on the wheels.
According to Kei Kyu, Datsun’s executive design director, the design and styling of the new Go live reflect the fashion mindset and culture of young Indonesians, including the expressive attitude that young Indonesians have toward their vehicles. In short, the Go live was meant to be fun, upbeat and cool.
Kyu, however, remarked that while they designed the Go live with Indonesian customers in mind, the concept car is for any person in the world who loves to spend weekends actively.