Ford starts accepting orders for 2017 F-150 Raptor

Article by Christian A., on November 8, 2016

Ford Motor Company revealed that with the full-scale production of its 2017 F-150 Raptor scheduled to start, it has begun to receive orders for this latest model at authorized Ford dealerships.

Team Ford in Las Vegas for example, considered as one of the highly successful North American dealers for the Ford Raptor, revealed that even if its waiting list already has almost 300 customers, the dealership continues to receive inquires every day from across the U.S. on how to place orders for the brand’s latest offering. As of the moment, the three largest markets for the F-150 Raptor appear to be California, Florida, and Texas.

Dealership owner Steve Olliges shared that while this situation is indeed a problem, it is a good kind of problem. Though tough, he continued, it is great in the sense that so many are interested in this new model. Currently Team Ford is doing what it can so that customers will be able to get the new Raptor, be it making calls on their behalf to find the model or referring customers to other dealers, Olliges added.

In addition to what the dealers are experiencing, Ford disclosed that the traffic on its website reached 90,000 hits. This was specifically for the page regarding the build and the price of the 2017 F-150 Raptor. What is surprising is that this happened only on the first 10 days that the page went online. Of those total hits, around a third, or about 30,000, were for completed builds. Within this number, 91% was for the SuperCrew models.

Meanwhile the Luxury Group showed a take rate of 90%. Those in the Luxury Group will be getting a Blind Spot Information System and a camera that can rotate 360 degrees. The Technology Package on the other hand, which has the Adaptive Cruise Control and Lane-Keeping System, revealed a take rate of 77%. In terms of color, most people who visited the site leaned more towards Shadow Black.

Ford’s brand manager for the F-150 Rob Rosenbach said that the new model is becoming the most popular, as well as the fastest, the brand has seen. In terms of traffic to the website, the number of those who visited the pages involving the Raptor was five times as many as the other vehicles, he added. Rosenbach continued by saying that combined with the fact that dealer demand is starting to exceed projections, this simply shows that the Ford Performance team did well with the new F-150 Raptor.

Details for the new Raptor were revealed months before with the entry-level version being powered with the EcoBoost 3.5-liter V6 engine which can deliver output of 375 hp and peak torque of 470 lb.-ft. In terms of price, reports say that the F-150 Raptor Supercab comes with a price tag of $49,520, and this includes the destination free and delivery fee of $1,195. Meanwhile the Supercrew version, which is large, is priced at least $52,505.

Press Release


As full-scale production begins this month on the all-new 2017 F-150 Raptor, orders are already pouring into Ford dealerships nationwide. Customer waiting lists are growing, and traffic to the Raptor build and price configurator site on topped 90,000 hits in the first 10 days.

Performance, capability and technology improvements across the board make this the toughest, smartest, most capable Raptor ever. With a starting MSRP of just $49,520 for the purpose-built off-road Ford Performance-engineered F-150 Raptor, Ford dealers are seeing interest and already taking deposits on the truck.

Team Ford in Las Vegas has been one of the most successful F-150 Raptor dealers in North America. Owner Steve Olliges, who races Raptor professionally off-road, says he already has nearly 300 customers on a waiting list. He fields two to three calls a day from prospective buyers from across the country looking to place an order. He has to turn many away due to supply allocation limits.

“It’s a great problem to have, but it’s tough, because there’s so much interest in the product,” says Olliges. “We do everything we can to get our hands on Raptor for our customers, whether that’s referring them to other Ford dealers or making calls to find the truck for them.”

While Ford does not publicly disclose production numbers, of the trucks scheduled for production, 65 percent of orders are identified as retail orders for a specific customer. Largest markets so far include Texas, California and Florida.

The first 10 days of the Raptor build and price configurator on the website has already seen more than 90,000 hits, with nearly 30,000 completed builds. Of those, 91 percent are SuperCrew. The luxury group, with features like 360-degree camera and Blind Spot Information System (BLIS®), has a 90 percent take rate while Raptor with technology package, including lane-keeping system and adaptive cruise control with collision mitigation, has a 77 percent take rate. Shadow Black is the most common paint color.

“This is one of the fastest and most popular product launches we’ve seen in some time,” says said Rob Rosenbach, Ford F-150 brand manager. “Traffic volume on the Raptor pages is more than five times our other performance vehicle lines, with dealer demand far ahead of expectations. This demonstrates the Ford Performance team hit its mark with the new F-150 Raptor.”

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