Team Ford in Las Vegas for example, considered as one of the highly successful North American dealers for the Ford Raptor, revealed that even if its waiting list already has almost 300 customers, the dealership continues to receive inquires every day from across the U.S. on how to place orders for the brand’s latest offering. As of the moment, the three largest markets for the F-150 Raptor appear to be California, Florida, and Texas.
Dealership owner Steve Olliges shared that while this situation is indeed a problem, it is a good kind of problem. Though tough, he continued, it is great in the sense that so many are interested in this new model. Currently Team Ford is doing what it can so that customers will be able to get the new Raptor, be it making calls on their behalf to find the model or referring customers to other dealers, Olliges added.
In addition to what the dealers are experiencing, Ford disclosed that the traffic on its website reached 90,000 hits. This was specifically for the page regarding the build and the price of the 2017 F-150 Raptor. What is surprising is that this happened only on the first 10 days that the page went online. Of those total hits, around a third, or about 30,000, were for completed builds. Within this number, 91% was for the SuperCrew models.
Meanwhile the Luxury Group showed a take rate of 90%. Those in the Luxury Group will be getting a Blind Spot Information System and a camera that can rotate 360 degrees. The Technology Package on the other hand, which has the Adaptive Cruise Control and Lane-Keeping System, revealed a take rate of 77%. In terms of color, most people who visited the site leaned more towards Shadow Black.
Ford’s brand manager for the F-150 Rob Rosenbach said that the new model is becoming the most popular, as well as the fastest, the brand has seen. In terms of traffic to the website, the number of those who visited the pages involving the Raptor was five times as many as the other vehicles, he added. Rosenbach continued by saying that combined with the fact that dealer demand is starting to exceed projections, this simply shows that the Ford Performance team did well with the new F-150 Raptor.
Details for the new Raptor were revealed months before with the entry-level version being powered with the EcoBoost 3.5-liter V6 engine which can deliver output of 375 hp and peak torque of 470 lb.-ft. In terms of price, reports say that the F-150 Raptor Supercab comes with a price tag of $49,520, and this includes the destination free and delivery fee of $1,195. Meanwhile the Supercrew version, which is large, is priced at least $52,505.