2017 Ford Fiesta gets new styling and more customization options, offered in 4 versions in Europe

Article by Christian A., on December 1, 2016

The last time Ford introduced a new generation of the Fiesta, it was nearly a decade ago in 2008. That was the sixth generation of the Fiesta hatchback, derived from the Ford Verve concept shown in 2007.

Now, the long wait is over. Ford has finally taken the veil off the seventh generation of the Fiesta that will debut for the 2017 model year. However, finer details about this new hatch have yet to be properly disclosed. The unveiling of the next generation of the Fiesta was conducted at a special “Go Further” event in Cologne, Germany, as attended by Mark Fields, president and chief executive of Ford Motor Co. and by Jim Farley, Ford’s executive vice president and president for Europe Middle East and Africa. The event was attended by around 2,500 dealers, media and Ford’s employees at Ford’s Cologne Niehl production site where the Fiesta is being assembled.

As unveiled, new generation Ford Fiesta sports a softer and simpler design compared to the current model – featuring rounder edges. Just by looking at next-gen Fiesta, it seems larger than the current supermini, although we can’t confirm that yet as Ford hasn’t disclosed those detail yet. In addition, the next generation of the Fiesta seemed to have evolved into a more mature supermini.

For now, we are sure that the seventh-generation Ford Fiesta is offered in four versions in Europe. The Titanium version is perfect for those looking for a stylish Fiesta while the ST-Line is recommended for customers wanting an athletic-looking variant of the supermini. The luxurious Vignale version signals the Fiesta’s upmarket move while the Active variant offers an SUV-like practicality. Each is differentiated by some exterior details like the grille and the front end as well as by their respective badges located below the A pillar. For instance, the Titanium version features a horizontal grille slats while the Active variant features roof rails and higher ride height for added practicality. The Vignale version of the Fiesta features a trapezoidal housing for the fog lights while the ST-Line comes with a sportier front end.

The interior is also differentiated according to the versions selected by the customer. For instance, the interior of the Vignale feels more premium and more luxurious while that of the ST-Line looks like it’s ready to jump into action. Nevertheless, all versions of the new generation Ford Fiesta make use of high end materials and come with a wider dashboard and more horizontals elements – in contrast to the current Fiesta with more vertical features. All versions also feature eight-inch floating HD touchscreen and the Ford SYNC 3 infotainment system that comes with a premium B&O PLAY Sound System. Ford is also offering more personalization options, making us tingle with excitement.

Press Release


Ford reveals the next generation Ford Fiesta in four production variants – upscale Vignale, sporty ST-Line, stylish Titanium and Active crossover – at “Go Further” event in Cologne

Company outlines latest findings on life-enhancing qualities of self-driving cars, announces testing of autonomous cars on European roads will begin next year

Ford reveals new special edition Ford Mustang Black Shadow and Blue Edition models; new Transit Custom Black Edition and expanded Sport series

Multi-award-winning 1.0-litre EcoBoost petrol engine will be the first three-cylinder engine in the world to enhance fuel efficiency with innovative cylinder deactivation technology

Ford GT and heritage Ford GT40 race cars join exclusive LEGO Speed Champions range of models celebrating Ford’s emphatic win at Le Mans in 1966 and 2016

COLOGNE, Germany, Nov. 29, 2016 – Ford Motor Company today delivered the global debut of the next generation Ford Fiesta at a special “Go Further” event in Cologne, Germany.

Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company, was joined by Mark Fields, president and chief executive officer, Ford Motor Company, to unveil four new production versions of the next generation Fiesta to an audience of 2,500 dealers, employees and media at the company’s Cologne Niehl manufacturing facility – the home of Fiesta.

Supported by members of the Ford teams from around Europe who have helped to transform the company, Ford at Go Further also:

Revealed new research that underscores the potential for Ford’s self-driving vehicle technologies to improve quality of life for customers and announced testing of autonomous cars on European roads will begin next year
Unveiled the exclusive new Ford Mustang Black Shadow Edition and Blue Edition models; the distinctive and sporty new Ford Transit Custom Black Edition and Sport series vans; and the new Ford Edge ST-Line sports utility vehicle (SUV)

Announced new cylinder deactivation technology for the the multi-award-winning 1.0-litre EcoBoost – an industry first for a three-cylinder engine

Revealed that the Le Mans-winning 2016 Ford GT and 1966 Ford GT40 race cars will be available as part of the exclusive LEGO Speed Champions range of models

“Four years ago, at the first Go Further event, Ford promised a leaner, smarter business in Europe with great products and new technologies – and we’ve over-delivered through the talent, ingenuity and passion of our people,” Farley said. “We have delivered an all-new SUV line-up; set the performance car segment alight with our Focus RS and Ford Mustang; strengthened the backbone of our business with our award-winning commercial vehicle range; and re-written the rulebook on compact engines with our 1.0-litre EcoBoost – and that’s before we get to the next generation Fiesta.”

Not one, not two, but four fun to drive Fiestas
Ford revealed four distinctive production variants of the next generation Fiesta: the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Fiesta Vignale and the Fiesta Active crossover.

Featuring an elegant exterior, and ergonomic interior that offers an 8‑inch floating high-definition touchscreen and Ford’s sophisticated SYNC 3 communications and entertainment system, Fiesta also will be the first Ford to deliver a premium B&O PLAY Sound System.

The expanded Fiesta range will offer more personalisation options to customers than ever before, and enhances the sporty, fun to drive character that has delighted generations of customers.

The next generation Ford Fiesta debuted with a spectacular unveil to music performed by the award-winning DJ Yoda assisted by a “YuMi” collaborative robot. Ford is among first auto makers to develop a new, closely integrated approach to car workers and collaborative robots working together on the assembly line. DJ Yoda and “YuMi” performed a setlist of tracks from 1976 onward in celebration of Fiesta’s 40th anniversary this year.

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