Raring to see what the Genesis G90 large luxury sedan looks like? Well, it might be better to get a glimpse at the first rendering of Hyundai Motor’s range topper. At most, this rendering of the Genesis G90 – dubbed as the EQ900 in South Korea – provides a preview of the brand’s design identity as well as the direction that its styling is targeted to have for the future.
This is quite expected of the G90, since after all, it is Genesis’ flagship model that will set the tone for the brand’s blast-off into the world of luxury autos. Featuring the Genesis brand’s design style ‘Athletic Elegance,’ as interpreted by the Prestige Design Division, the G90 comes with elegant yet significant proportions.
Its Athletic Elegance its further exuded by a grand radiator grille that features the Genesis emblem and is accentuated by sophisticated headlamps. Moreover, the G90’s Athletic Elegance is conveyed by an exterior theme that flows across its entire body length to its long rear lamp cluster.
As Genesis’ flagship model, the G90 is set to jumpstart a certain change that would make the brand stand out from the rest of the field. For instance, these changes include the use of ‘human-centered’ technology as well as engaging driving dynamics.
That is why Hyundai Motor made sure that the Genesis G90 is equipped with the best available safety features as well as technologies. According to Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, the Genesis G90 large luxury sedan is set to deliver a concept of ‘New Luxury.’
He noted that the G90 demonstrates how the carmaker applies its human-centered values to deliver true satisfaction in all aspects of vehicle ownership experience. Hyundai Motor plans to launch the Genesis G90 in South Korea in early December.
The Genesis luxury brand was created by Hyundai Motor to cater to a new generation of consumers. Hyundai is planning to introduce six new Genesis models by the end of the decade.