General Motors has teamed up with OnStar and IBM to create another technological innovation in the automotive world. The OnStar Go, General Motor’s new cognitive mobility platform, aims to help its customers “connect and interact” and purchase items even when on the go.
OnStar Go will make use of the IBM Watson, IBM’s artificial intelligence software and tech platform that reveals various requested data with the use of natural language processing and machine learning. It will then go through the data to identify patterns in the driver’s preferences including their decisions and habits; this information will then be sent to brand and marketing professionals who work with IBM and OnStar for them to provide individualized location-based interactions with their target audience and customers. In short, OnStar Go will provide in-car advertising in each GM model.
This new technology will be making its way in future GM models, and will be the equivalent of a Google Assistant or Siri. It will serve the same purpose as these smartphone assistants, suggesting nearby restaurant offers and even locate the nearest gas station.
A couple of brands have already joined OnStar Go, and that includes ExxonMobil, Glympse, iHeartRadio, Mastercard and Parkopedia. To give a better picture of what this new cognitive mobility platform can do, here are a few examples. For cases when there is a need to get tanks filled up, OnStar Go will help drivers find the nearest Exxon and Mobil fuel stations as well as make authorized payments inside the vehicle. Online purchases and secure payments through Mastercard can also be made without the hassle of leaving the car.
OnStar Go is very convenient for people who are always on the go as it actively helps search for various services without having to exit the vehicle. It may be intrusive for some – privacy and data security issues – but the convenience it brings outweighs all other issues on hand.
This new technological innovation in the automotive world takes us a step closer to developing artificial intelligence in cars. It also looks like it will be in tight competition with the Google and Apple’s Android Auto and CarPlay services, infotainment and navigation services that are already featured in most vehicles nowadays connecting the driver’s smartphone to its dashboard.
The OnStar Go will make its debut early next year and will be featured in more than 2 million GM models, each of which comes with 4G services. This innovation is another step further in the technological advancement of the automotive world.