The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017 Holden Astra is due to arrive at dealerships in Australia in May this year.
While the Holden Astra Sedan is derived from the United States-designed Cruze, the sedan boasts of significant input in terms of design and engineering from General Motor’s Australian unit. Thus, Holden is making sure that the 2017 Astra sedan would greatly appeal to customers in Australia thanks to its local flavors.
It has been typical for Holden to pick a vehicle from GM’s wide global lineup and endow it with Australian essence. In fact, the new Holden Commodore is just a re-badged Australian version of the Opel Insignia Grand Sport. As for the Holden Astra sedan, GM Australia’s design team worked hard to ensure that its styling is in line with the general looks of the Holden Astra lineup that already includes the Astra sedan and coupe. In fact, the new Holden Astra sedan serves as an expansion of the Holden’s small car lineup.
Holden’s new Astra sedan is underpinned by the Delta 2 architecture that also underpins the Astra hatch, which is in turn derived from the Opel Astra hatch. Interestingly, both the Opel Astra hatch and the Chevrolet Cruze sedan are underpinned by the Delta 2 platform. That essentially makes the Holden Astra sedan and Astra hatch real siblings, with similar styling cues courtesy of GM’s Australian design team.
Thus, when who you take a look a closer look at the Holden Astra sedan, you would immediately notice some differences in styling particularly with regards to the front fascia and grille. Aside from sporting the Holden signature looks, the Holden Astra sedan also underwent extensive local engineering at Holden’s Lang Lang proving ground, thereby ensuring that it is as composed and as refined as the Holden Astra hatch.
Marinos Panayiotou, Holden’s Director for Planning and Program Management, remarked that by leveraging GM’s global product portfolio, Holden is able to offer an Astra sedan that effortlessly fuses functionality and comfort, as well as luxury. Panayiotou noted that in 2016, Holden made a commitment to introduce 24 new products by 2020, with the new Astra sedan representing the 13th of these new offerings.
Panayiotou described the new Holden Astra sedan as a truly global vehicle, as it was developed in Europe, built in South Korea and further developed with design and engineering input from Australia. Panayiotou quipped that the interior of the new Holden Astra is not only filled with luxury, but is also laden with advanced driver and connectivity technology.
Holden managing director Mark Bernhard has said that the new Holden Astra will be priced lower than the Astra hatchback, which has a starting price of AU$21,990.