If you’re selling some of the most expensive and most exclusive cars in the world, perhaps it would be a great idea to commission an ultra-rare work from the same marque to celebrate a new milestone. Perhaps, this was what H.R. Owen luxury dealership group had thought when it commissioned one of the most exclusive Rolls-Royce models ever built -- the Rolls-Royce Dawn Mayfair Edition.
H.R. Owen – through its Rolls-Royce Motor Cars London luxury dealership – decided to commission the Rolls-Royce Dawn Mayfair Edition as it celebrates its 85th anniversary this year. According to the dealership group, it commissioned the Rolls-Royce Dawn Mayfair Edition to celebrate 85 years of expertise in “creating uniquely desirable motor cars.”
This very exclusive model is a drophead coupe named after the Mayfair area in the heart of Berkeley Square, the location of Rolls-Royce Motor Cars London. Founded by Harold Rolfe Owen, H.R. Owen through has been selling Rolls-Royce cars in Mayfair since 1932.
Only one example of the Rolls-Royce Dawn Mayfair Edition was made, as evidenced by its treadplates with embroidered words, “Special Commission – Mayfair Edition One of One.” This drophead coupe was designed by none other than the staff of Rolls-Royce Motor Cars London. The staff specifically drew inspiration from the Audemars Piguet TITLE watch, and their design ideas were realized at Rolls-Royce’s design studio in Goodwood, West Sussex.
One of the most exclusive features of the new Rolls-Royce Dawn Mayfair Edition is its dashboard made from copper. This marks the first time that such material is employed extensively in a Dawn model and in a Rolls-Royce car. Interestingly, the audio speakers in the new Rolls-Royce Dawn Mayfair Edition are finished in copper. The exterior of the new Rolls-Royce Dawn Mayfair Edition is wrapped in the Berwick Bronze color scheme, while its interior features leather seats in Arctic White.
The dealership group said that the Rolls-Royce Dawn Mayfair Edition captures everything that has made Rolls-Royce Motor Cars London successful – like its finest bespoke features and the highest levels of attention to detail.
Claus Andersen, Brand Director of Rolls-Royce, remarked that the success of the Rolls-Royce Motor Cars London has placed them in a position to offer such a car. Andersen added that they are now excited to find the new owner of the new Rolls-Royce Dawn Mayfair Edition.
As for the price of the new Rolls-Royce Dawn Mayfair Edition, it wasn’t disclosed. But surely, this ultra-rare and very exclusive drophead coupe won’t come cheap. After all, a regular Rolls-Royce Dawn already commands a base price of £250,000. It is only logical for a commissioned bespoke Rolls-Royce Dawn to fetch a much higher price.