Hyundai reveals 2017 Grandeur in South Korea, previews 2018 Azera

Article by Christian A., on October 31, 2016

Barely a week after Hyundai released some drawings of its redesigned 2018 Hyundai Azera, the South Korean carmaker made public actual images of the mid-size sedan. The updated Azera (referred to as Hyundai Grandeur in South Korea) features a new appearance with a couple of styling revisions. In addition, the new Hyundai Azera is now loaded with new technological elements that make it more contemporary both in looks and features.

Upon closer inspection, it is fairly easy to tell that the new Azera takes inspiration from the brand’s new design language, called “Fluidic Sculpture.” This styling theme made its debut on the Hyundai Sonata model and is defined by two characteristic side creases in the sheet metal. One of these creases commences just behind the headlamps, then runs to on top the fender and through the back door. The other crease commences ahead of the rear door handle and then goes upward.

While Hyundai has said that the new Hyundai Azera “spearheads a new era” of design for the South Korean carmaker, there have been observations about several styling similarities with the new offerings of the Genesis premium brand. Nonetheless, Hyundai is hoping that this new design language – marked by heavily sculptured and dynamic appearance – would be the brand’s new selling point.

Of course, the vital changes on the new Hyundai Azera are not limited to its exterior appearance. Inside, the 2018 Hyundai Azera features a luxury package inside as well as a distinctive design with two-tier layout styling. The lower tier features a lighter tone while the upper tier receives a darker hue. In addition, the new 2018 Hyundai Azera features a cockpit with soft-touch and matte surfaces.

Images show that the new Azera is specified with a partially leather-clad dashboard and door panels. The interior of the new Azera comes with power front seats, heated front and rear seats as well as an 8.0-inch touchscreen display and navigation. The 2018 Hyundai Azera also features air conditioning, AM/FM audio system with Bluetooth audio streaming as well as six speakers.

Hyundai has yet to unveil the powertrain options for the 2018 Hyundai Azera. However, the South Korean carmaker is expected to offer a turbocharged four-cylinder engine as well as a V6 powerplant – in order to further distinguish the model from its smaller siblings. The engine should be dynamic enough to convince prospective buyers that the mid-size sedan’s high price comes with a high value.

Hyundai will commence sales of the Azera in South Korea – as the 2017 Grandeur – in November. Specific launch date in the United States remains unknown but is expected to be around March.

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