Lamborghini reveals unique Aventador S, customized by Ad Personam

Article by Christian A., on July 3, 2017

Lamborghini decided to reveal a one-off Aventador S, built by their Ad Personam division, at the recent 2017 Goodwood Festival of Speed.

The car’s exterior has a beautiful bluish-grey matte finish they call Grigio Acheso, combined with matte orange lines all over the body. The roof is made with glossy carbon, paired with a matte black exhaust system, and black multi-spoke wheels with bright orange brake calipers.

Inside the cabin, you’ll find a two-tone cabin in black Alcantara with orange accents, to match the exterior design. The colours extend from steering wheel, all the way to the seats. There are contrast stitching, orange trim, and an Opera Unica plate that indicates the car’s unique specification.

The one-off Lamborghini Aventador S can sprint to 100 kilometers per hour (62 miles per hour) in as quick as 2.9 seconds, before speeding to a maximum of 350 kilometers per hours (217 miles per hour). Thanks to the 6.5 liter V12 engine that is paired with a seven-speed transmission and an all-wheel drive system, the Aventador can produce an impressive 740 PS (544 kilowatts) and 690 Newton-metres (507 lb-ft) of torque.

It wasn’t just the Aventador S that was showcased by the company at the Goodwood Festival of Speed. Alongside it were the limited edition Centenario, the Huracan Performante, and many other models. Speaking of the Centenario, only 20 coupes and 20 roadsters were made and all of them have already been sold. The Huracan, on the other hand, had finished a lap at the Nurburgring in just 6:52.01.

The Ad Personam program by Lamborghini began in 2006 with an aim to provide a tailored consulting service that helps customers choose particular colours, materials, trim and accessories that they would like to be fitted in their Lambo. Resources and materials meet the stylistic criteria of the brand, and pass the quality and safety standards too.

The division expanded in 2013 and by that time, they were already offering over 50 exterior colours, and two-tone paint and livery were also introduced. As for the interior customizations, customers can now choose from different types of Alcantara and leather to enhance the sporty components as well as elegance of the cabin. Overall, Ad Personam can provide a wide variety of possible combinations of colours and materials.

In fact, figures from last year show that 50 percent of Lamborghini sports cars went through the Ad Personam division before being delivered to their respective owners. Incidentally, the Aventador is the most customized model. The studio is located at Lamborghini’s Sant’Agata Bolognese headquarters.

Source: Lamborghini

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