Lexus makes its debut in India with three models

Article by Christian A., on March 26, 2017

Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries. And just recently, their newest addition is India, where they officially launched the company with a trio of models.

To make the debut interesting to the market, the company set up what they called a “guest experience center” in their four dealerships stores located in New Delhi, Mumbai, Gurgaon, and Bangalore. In these centers, customers can check out the first three models they released: the RX 450h, ES 300h, and LX 450d. Meanwhile, aftersales service will be established in Chandigarh, Hyderabad, Chennai, and Kochi.

As the company ended their launch in India, they gave the guests a sneak peek of the all-new top of the line 2018 LS, which is set to arrive next year. Though they have not yet given much information about the LS version that will be sold in India, they hinted that it will most likely be a hybrid version, which fits the local market better. This means that the less expensive LS 500h equipped with a pair of electric motors and a 3.5 liter V6 engine and that yields up to 354 horsepower (264 kilowatts) will be available in showrooms next year.

Akitoshi Takemura, Senior Vice President of Lexus India mentioned that the way India is dealing with luxury is evolving, as residents are becoming more affluent. His strategy is to ensure that his customers are more than content by providing them with an “amazing experience” through its vehicles, its service and through any interaction with its brand. In other words, the company really plans to take care of its customers and give them the best kind of service possible. By doing this, they will make their brand look good too. That should be a good start!

In addition to what Takemura said, there will be a 24/7 call center available for customers whenever they wish to inquire about their vehicles. For now, all cars will be imported straight from the Japan factory. However, there is a possibility for the company to begin local manufacturing - depending on how the market functions and if the volume of orders reaches a critical level.

Lexus decided to open there to target the growing number of luxury customers as well as Toyota owners who want an upgrade of their current vehicles. As for their competitors in the luxury segment, Audi and Mercedes have already been around for over a decade. The company’s current focus is not yet on sales, but on plans to build their brand in the country.

Press Release

LEXUS DEBUTS IN INDIA WITH A HYBRID-FOCUSED LINE-UP

Lexus made its debut in India today, bringing a new experience of luxury to the world’s fastest-growing major economy. The brand’s arrival in the market will deliver exceptional design and quality to the discerning Indian consumer.

At the launch event, Lexus unveiled three models chosen with the Indian driver in mind – the RX 450h, ES 300h, and LX 450d vehicles. The all-new Lexus LS made a surprise appearance in a sneak preview at the end of the show. In the words of Lexus International Executive Vice President, Yoshihiro Sawa who is assigned President as of April 1st, “The original LS rivalled the very best luxury vehicles. We had big dreams about what a luxury vehicle could be. Those dreams were realized with a vehicle and guest experience that disrupted the luxury automotive industry.” The all-new Lexus LS will be available in 2018. The first-ever Lexus India vehicle line-up reflects the signature style and quality on which the legacy of the Lexus brand is built, and is a significant example of Lexus’ dedication to creating cars with exciting, emotional designs and exhilarating performance.

The choice to focus on hybrid vehicles shows a clear understanding of the Indian consumer – they have an instinct for luxury, which is coupled with sensibilities around the need for high-performing yet eco-friendly vehicles. From visually captivating exterior designs and interior cabins that exude luxury and attention to detail to the environmentally conscious hybrid drive technology, Lexus will deliver to the highest expectations of Indian luxury consumers.

The models will be available at guest experience centres located in New Delhi, Gurgaon, Mumbai, and Bangalore. Additionally, after sales service facilities will also be available in Chandigarh, Hyderabad, Chennai and Kochi.

Speaking about Lexus’ plans for India, Lexus India Senior Vice President, Akitoshi Takemura said: “How India experiences luxury is evolving with its affluence. Lexus will be providing the Indian consumer with an amazing experience through our vehicles, our service and through any interaction with our brand. We are excited about what we can bring to the luxury market in India, where we see opportunities mapped to the remarkable growth the country is experiencing. This is just the beginning – we look forward to bringing more exciting products to India in the future.”

The first Lexus LS was, and continues to be, a game-changer for the luxury automotive industry, and Lexus supported that ground-breaking vehicle by setting and maintaining new standards for customer service and satisfaction. Lexus plans to do the same here with dedicated relationship managers and 24/7 guest call centres.

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Topics: lexus, india

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