Mercedes-Benz Concept A Sedan unveiled at the 2017 Shanghai Auto Show

Article by Christian A., on April 18, 2017

Mercedes-Benz has unveiled at the Shanghai Auto Show a new design study of the next compact premium sedan – the new Mercedes-Benz Concept A Sedan.

This new concept shows us a glimpse of Mercedes’ next generation of compact cars. In addition, the new Concept A Sedan presents a possible new body type for the carmaker’s compact vehicles.

This new design study is intended to continue the success story of the brand’s current compact vehicle generation. Since its introduction in 2012, the current generation of Mercedes’ compact vehicles has resulted to over 2 million sales, and has been hitting new sales records ever since.

Exterior Design

Specifically, the new Concept A Sedan introduces an evolution of the carmaker’s design language, still guided – yet at a stricter level of implementation – by the design principle of “sensual purity.”

As a result, the new study features a design that focuses more on the surfaces, and less on the lines and gaps. The more emotional treatment of surfaces has allowed the new Concept A Sedan to make full use of its perfect compact proportions, as defined by its length of 179.9 inches, width of 73.6 inches and 57.6 inches of height.

Gorden Wagener, Chief Design Officer at Daimler AG, called the new Concept A Sedan as the next milestone of 'Sensual Purity,' having the potential to usher in a new design era.

As designed, the new Concept A Sedan appears like a coupe-like compact luxury sedan with the traditional three-box design. The new Concept A Sedan is fitted with a slim greenhouse offset towards the rear, vertical C-pillar, higher beltline, larger side windows and short rear overhangs. Its 20-inch light alloy wheels are hugged by muscular wheel arches, while the door handles are placed flush with the body. Its outside mirrors, meanwhile, are located on its beltlines.

Up front, the new Concept A Sedan is provided with a stretched hood with Powerdomes and a deep front-slanting Panamericana grille slanting towards the front. The grille comes with vertical chrome inserts, and the centrally positioned Mercedes star. The front end is also defined by a large, lower air inlet with diamond grid structure and a dark chrome trim strip.

Also defining the front end of the Concept A Sedan is a set of distinct and exclusive headlights, which have been designed as a structural sculpture and now feature a grid structure coated with UV paint and exposed to UV light. This allows the headlamps -- to "glow" in different colors according to the light medium.

The rear end, meanwhile, features taillamps also designed as structural sculptures. The rear bumper comes with diffuser-like lower section in black with a chrome strip as well as integrated exhaust deflectors in dark chrome. Completing the exterior looks of the new Concept A Sedan are its large, panoramic glass roof and its dark-tinted windows.

Press Release

MERCEDES-BENZ CONCEPT A SEDAN: HERALD OF A NEW GENERATION

With the Concept A Sedan at Auto Shanghai (April 20 to 27, 2017) Mercedes-Benz is providing an outlook of the next generation of compact vehicles and a potential, new body type.

The Concept A Sedan show car specifies the evolved Mercedes-Benz design language. Thanks to its purist, surface-focused design featuring reduced lines and flat surfaces the show car is hot and cool at the same time. The "Aesthetics A" sculpture already demonstrated that the upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of "sensual purity".

"Our Concept A Sedan shows, that the time of creases is over”, say Gorden Wagener, Chief Design Officer Daimler AG. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era."

The current compact vehicle generation is crucially contributing to Mercedes‑Benz's most successful and rejuvenated appearance ever to make 2016 the sixth year of records in succession. More than two million compact vehicles have been sold around the globe since 2012. In addition to the contemporary design language, innovative assistance systems, connectivity, and driving pleasure, model variety is a crucial factor for success: with the A and B‑Class, CLA and CLA Shooting Brake, as well as the SUV crossover GLA five differently positioned variants are available on the market.

"Their success shows that our customers are absolutely delighted with the current generation of Mercedes-Benz compact cars", says Britta Seeger, member of the Board of Management of Daimler AG responsible for

Mercedes‑Benz Cars Marketing & Sales. "We are therefore extremely confident that the planned expansion will lead to a continuation of this success story."

The Concept A Sedan: study of a compact premium sedan

The Concept A Sedan (length/width/height: 4570/1870/1462 mm) has been designed with the proportions of a dynamic, coupé-like and simultaneously compact, premium sedan. This aim is emphasized by the traditional three-box design featuring short overhangs, especially at the rear, as well as the slim greenhouse that has been offset towards the rear. Additional sedan characteristics are the relatively vertical C‑pillar, larger side windows and the higher beltline.

The wheel arch design featuring a reduced arch dimension emphasises the exclusive 20‑inch wheels. The light alloy wheels radiate technical precision with their sporty aerowheel look featuring a structured surface between the spokes. The door handles of the show car are flush with the body, while the outside mirrors, in a contemporary reinterpretation, stand proud of the beltlines.

The striking front expresses self-confidence: this is crucially highlighted by the deep Panamericana grille tilted towards the front, featuring vertical chrome inserts and a star in the centre, as well as the stretched bonnet with Powerdomes. The large, lower air inlet featuring a diamond grid structure and a striking trim strip in dark chrome is also amongst the most eye-catching features.

The headlamps with their eyebrows as a typical feature of the brand as well as the striking grid structure on the inside guarantee a confident look – and a simultaneously high recognition value. The structural sculpture that has been broken down in detail represents a technically based counterpole to the sensual exterior – "stimulating contrast" is one of the six guiding principles of Mercedes-Benz design. The grid structure in the lamps has been coated with a UV paint and it is exposed to ultraviolet light. As a result, the headlamps "glow" in different colours, depending on the light medium – the daytime running lamps, for instance, are white.

This unusual lighting technology is also used at the rear: The striking tail light image has also been designed as a structural sculpture. In line with the evolved design philosophy the lines and gaps at the rear have been reduced. As a contrast to the paintwork the rear bumper features a diffuser-look lower part trimmed in black and a chrome trim strip that emphasises the width and underlines the car's premium appeal. The integrated exhaust deflectors are finished in dark chrome. Additional features of the roadworthy show car are dark privacy windows all-round as well as a large, panoramic glass roof.

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